AMHERST, Mass. – The fifth annual UMassGives, the University of Massachusetts Amherst’s 48-hour online fundraising event, raised a total of $338,622 from 5,107 gifts. UMassGives ran from Founders Day, April 27 to April 28.
This year’s campaign raised more money than the previous two UMassGives events combined. In 2015, UMassGives raised $108,000. Last year, 2,148 gifts were made during UMassGives for a total of $184,000. This year, the total number of gifts more than doubled, and the dollars raised increased by 84 percent from the prior year.
“We extend our deep appreciation to the entire university community for the strong outpouring of support during this year’s UMassGives,” said Nathan Adams, executive director of annual giving at UMass Amherst. “The substantial and continued growth of UMassGives is a reflection of the forward momentum of UMass Amherst and of the excitement behind the students and faculty who are shaping a bright future for the university.”
University alumni made up the largest group of donors followed by students; faculty and staff; parents; and friends of the university.
Crowdfunding through UMassGives continues to gain popularity at UMass Amherst. The number of campus departments and registered student organizations that participated in UMassGives tripled this year to 64.
The departments and causes that received the greatest number of gifts during UMassGives included the department of athletics, the Minuteman Marching Band, the Women’s Ultimate Frisbee team, the Asian American Student Association, the Student Care and Emergency Response Fund and the McCormack Department of Sport Management in the Isenberg School of Management.
For the winners of the power-hour challenge funds, visit the 2017 UMassGives website at www.umass.edu/umassgives.