University of Massachusetts Amherst

Family Business Center

Shel Horowitz Bio

Copywriter and marketing consultant Shel Horowitz, our staff writer since 1994, specializes in ethical, affordable, and effective marketing. The award-winning author of "Principled Profit: Marketing That Puts People First" and "Grassroots Marketing: Getting Noticed in a Noisy World," Shel invites you to help prevent future Enrons by joining the Business Ethics Pledge at

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