Search
University of Massachusetts Amherst

Family Business Center

Shel Horowitz Bio

Copywriter and marketing consultant Shel Horowitz, our staff writer since 1994, specializes in ethical, affordable, and effective marketing. The award-winning author of "Principled Profit: Marketing That Puts People First" and "Grassroots Marketing: Getting Noticed in a Noisy World," Shel invites you to help prevent future Enrons by joining the Business Ethics Pledge at www.principledprofits.com

Back to Top