Sociology Colloquium Event with Jennifer Pierce

March 27, 2013
12:30 pm-2:00 pm

Machmer Hall

Room: W-32

UMass Amherst Campus

Handicap access available
Free admission
Wenona Rymond-Richmond

"Racing for Innocence: Whiteness, Gender, and the Backlash Against
Affirmative Action" with Jennifer Pierce.

Jennifer Pierce's book Racing for Innocence reconsiders white privilege and racial inequality by examining the backlash against affirmative action, recounting the stories of elite legal professionals at a large corporation with a federally mandated affirmative action program, as well as the cultural narratives about race, gender, and power that circulated in the news media and Hollywood films. Drawing on three different approaches -- ethnography, narrative analysis, and fiction -- Pierce's book conceptualizes the complexities and ambiguities of race and gender in the contemporary United States.  Her talk will focus on the ethnographic portion of her research with male attorneys.