The UMass Finance Alumni Network presents the next great merger: the world of finance meets the world of fashion! Neal Kusnetz '88, president and partner of men's and women's designer sportswear company Robert Graham, speaks to our alumni about the experiences that have helped forge his successful career.
Kusnetz has been in the fashion apparel business for the past 22 years, holding management level positions in sales and marketing with top global brands. Prior to joining Robert Graham in 2001, Kusnetz spent three years consulting in the business development and retail consumer-driven marketing field. In 1999, Kusnetz became a minority partner in a multimedia record label, where he specialized in business development, licensing, marketing, and sponsorship sales. Kusnetz was also a sales director at Calvin Klein from 1995-1998. Before joining the fashion/apparel industry, he was an analyst and marketing specialist at Merrill Lynch Investment Banking.
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