Susan Whitbourne, UMass Amherst Professor of Psychology, will be the guest speaker at this week's Marketing Seminar. All are invited to attend.
The older population is growing rapidly and as it does, so does the profile of the average adult consumer. This talk will cover the changing demography of aging, importance of studying cohort differences, and cognitive changes in later life as these impact consumer behavior. Focus on future directions of the field and fruitful areas for research will also be covered, with the goal of stimulating active discussion of relevant issues.
Bradley International Airport (Hartford/Springfield) is 45 miles south of the University;
Logan International Airport (Boston) is 90 miles to the east. Valley Transporter (800-872-8752) provides transportation service from both airports to Amherst.
See Amtrak schedules or contact them directly at 800-872-7245.