Lecture: The Psychology of the Older Adult Consumer

November 30, 2012
10:30 am-12:00 pm

Isenberg School of Management

Room: 112

UMass Amherst Campus

Handicap access available

Susan Whitbourne,  UMass Amherst Professor of Psychology, will be the guest speaker at this week's Marketing Seminar. All are invited to attend.

The older population is growing rapidly and as it does, so does the profile of the average adult consumer. This talk will cover the changing demography of aging, importance of studying cohort differences, and cognitive changes in later life as these impact consumer behavior. Focus on future directions of the field and fruitful areas for research will also be covered, with the goal of stimulating active discussion of relevant issues.

More information about this guest speaker.


Directions:

By Car
For door-to-door driving directions to the UMass Amherst Isenberg School of Management please visit  mapquest.comor google.com

By Air
Bradley International Airport (Hartford/Springfield) is 45 miles south of the University; 
Logan International Airport (Boston) is 90 miles to the east. Valley Transporter (800-872-8752) provides transportation service from both airports to Amherst.

By Bus
Greyhound (800-229-9424) serves Springfield;
Peter Pan Bus Lines (800-343-9999) serves Amherst. 
The Pioneer Valley Transit Authority (413-586-5806) is free locally during the school year.

By Train
See Amtrak schedules or contact them directly at 800-872-7245.