Seth K. Goldman
Honors Assistant Professor
N370, Integrative Learning Center
Seth K. Goldman, Ph.D. University of Pennsylvania, teaches and carries out research on the effects of mass media and political communication on stereotyping and prejudice, especially public opinion about race and sexual orientation. He holds a joint appointment in the Department of Communication and the Commonwealth Honors College. Prior to joining the faculty at UMass Amherst, he was the George Gerbner Post-Doctoral Fellow at the Annenberg School for Communication at the University of Pennsylvania.
Goldman is the author, with Diana C. Mutz, of The Obama Effect: How the 2008 Campaign Changed White Racial Attitudes (May 2014, Russell Sage Foundation). In addition, he has published articles in Public Opinion Quarterly, the American Journal of Political Science, and Political Communication. Financial support for his research has been provided by the Russell Sage Foundation and Time-Sharing Experiments for the Social Sciences.