Seth Goldman

Seth K. Goldman

Honors Assistant Professor

309 Machmer Hall

Wednesdays 9am-11am



Seth K. Goldman, Ph.D. University of Pennsylvania, conducts research on the effects of mass media and political communication on stereotyping and prejudice, especially with regard to public opinion about race and sexual orientation. He holds a joint appointment in the Department of Communication and the Commonwealth Honors College. Prior to joining the faculty at UMass Amherst, he was a George Gerbner Post-Doctoral Fellow at the Annenberg School for Communication at the University of Pennsylvania. 

Seth's research has appeared in Public Opinion Quarterly, the American Journal of Political Science, and Political Communication. He has received research support from the Russell Sage Foundation and Time-Sharing Experiments for the Social Sciences. His forthcoming book, The Obama Effect: How the 2008 Campaign Changed White Racial Attitudes, will be available in spring 2014 (Russell Sage Foundation).