Mari Castañeda

Mari Castañeda


S328 Integrative Learning Center

Fall 2014 office hours: M 1:30-3

(413) 545-1307


My research interests include the study of digital media and telecommunication policy, Latina/ethnic media studies, and global communications. My work promotes "engaged scholarship" and aims to address inequality, power, community voices, and the role of intersectionalities in shaping media and cultural spaces.  My recent co-edited books are: Mothers in Academia (2013, Columbia University Press) and Soap Operas and Telenovelas in the Digital Age: Global Industries and New Audiences (2011, Peter Lang Publishers).

As a faculty member, I am also affiliated with the Center for Latin American, Caribbean and Latina/o Studies; Women, Gender, Sexuality Studies; and the Center for Public Policy.

ScholarWorks (including examples of community-based student work): 

Director of Diversity Advancement:

Profiles of my work at UMass Amherst:


Ph.D. (2000) University of California, San Diego                                                                                      B.A. (1993) University of California, Los Angeles

Areas of academic study: Communication, Critical Political Economy, Chicana/o Studies, Gender Studies, Ethnic Studies, Latina/o Studies & Media Studies


Courses Taught:

Undergraduate: Media and Public Policy; Digital Media and the Built Environment; Spanish-language Media and Latino Cultural Production. Graduate: Political Economy of Communication; Introduction to Communication Theories; Media Theories



Mothers in Academia. (2013). Castañeda, M. and Isgro, K. (Eds.).  New York, NY: Columbia University Press.

Soap Operas and Telenovelas in the Digital Age: Global Industries and New Audiences. (2011). Rios, D.I. and Castañeda, M. (Eds.).  New York, NY: Peter Lang Publishers.


Báez, J. & Castañeda, M. (2013).  Two sides of the same story: Media narratives of Latinos and the subprime crisis.  Critical Studies in Media Communication (published online Oct. 1, 2013).

Television set production in the era of digital TV.  (2013).  In A. Valdivia and V. Mayer (Eds.), The international encyclopedia of media studies: Production (approx. 25 pages).  Malden, MA: Blackwell Publishers.,descCd-tableOfContents.html

"Feeling good while buying goods: Promoting commodity activism to Latina consumers."  (2012).  In R. Mukherjee and S. Banet-Weiser (Eds.), Commodity activism: Social action in neoliberal times (approx. 25 pages).  New York, NY: New York University Press.

"The transcultural political economy of telenovelas and soap operas in the digital age."  (2011).  In D. Rios and M. Castañeda (Eds.), Soap operas and telenovelas in the digital age: Global industries and new audiences (pp. 3-19).  New York, NY: Peter Lang Publishers.

"¡Adelante! Advancing social justice through Latina/o community media."  (2011)  In J. Pooley, S.C. Jansen and L. Taub (Eds.), Media and democracy: Critical media scholarship and social justice (pp. 115-130).  New York, NY: Palgrave Macmillan.

"Sí, se puede: Teaching Latina/o studies in predominantly white universities."  (2009).  Latino Studies Journal, 7(2), 250-251.

"Transformative learning through community engagement."  (2008).  Latino Studies Journal, 6, 319-326.

"The importance of Spanish-language and Latino media."  (2008).  In A. Valdivia (Ed.), Latina/o communication studies today (pp.51-68).  Peter Lang Publishers.

"Latinidad, cultural policy, and Spanish-language media in the U.S.A."  (2008).  In A. Laó-Montes and N.R. Mirabal (Eds.), Technofuturos: Critical interventions in Latina/o studies (pp. 255-268).  Lanham, MD: Rowman & Littlefield Publishers.

"Rethinking the U.S. Spanish-language media market in an era of deregulation."  (2008).  In P. Chakravartty and Y. Zhao (Eds.), Global Communications: Toward a transcultural political economy (pp. 201-218).  Lanham, MD: Rowman & Littlefield Publishers.

"The complicated transition to broadcast digital television in the United States."  (2007).  Television and New Media, 8(2), 91-106.


Works in progress include two essays on the following topics: Latina/Latino labor in U.S. media industries, and the role of local Latina/o community media in challenging narratives of immigration.