Mari Castañeda

S328 Integrative Learning Center
Fall 2015 office hours: by appt.
413 545-1307

My research interests include the study of digital media and telecommunication policy, Latina/ethnic media studies, and global communications. My work promotes "engaged scholarship" and aims to address inequality, power, community voices, and the role of intersectionalities in shaping media and cultural spaces.  My recent co-edited books are: Mothers in Academia (2013, Columbia University Press) and Soap Operas and Telenovelas in the Digital Age: Global Industries and New Audiences (2011, Peter Lang Publishers).

As a faculty member, I am also affiliated with the Center for Latin American, Caribbean and Latina/o Studies; Women, Gender, Sexuality Studies; and the Center for Public Policy & Administration.

ScholarWorks (including examples of community-based student work): 

Profiles of my work at UMass Amherst:


Ph.D. (2000) University of California, San Diego / Communication (emphasis: political economy, cultural studies, ethnic studies, global media)                                                          

B.A. (1993) University of California, Los Angeles / Communication (emphasis: Chicana/Latino studies, media studies)

Areas of academic study: Transcultural Political Economy/Cultural Studies, Critical Digital Media, Chicana/o & Latina/o Studies, Gender Studies, Ethnic Studies, Media Studies, Labor in Academia

Courses Taught: 

Undergraduate: Media and Public Policy; Digital Media and the Built Environment; Spanish-language Media and Latino Cultural Production. Graduate: Political Economy of Communication; Introduction to Communication Theories; Media Theories



Mothers in Academia. (2013). Castañeda, M. and Isgro, K. (Eds.).  New York, NY: Columbia University Press.

Soap Operas and Telenovelas in the Digital Age: Global Industries and New Audiences. (2011). Rios, D.I. and Castañeda, M. (Eds.).  New York, NY: Peter Lang Publishers.


Castañeda, M., Fuentes-Bautista, M. & Baruch, F. (2015). "Media representation of marginalized groups and public policy discourse: Between misrecognition and resistance."  Journal of Social Issues, special issue by D. Mastro and R. Tukachinsky, Eds.

Anguiano, C. & Castañeda, M. (2014). "Forging a path: Past and present scope of critical race theory and Latina/o critical race theory in Communication Studies." Review of Communication, 14(2): 107-124.

Castañeda, M.  (2014).  "La lucha sigue: Latina and Latino labor in the U.S. media industries."  Kalfou: Journal of the UCSB Center for Black Studies Research

Castañeda, M. (2014). "The role of media policy in shaping the U.S Latino radio industry."  In A. Dávila and Y. Rivero (Eds.), The political economy of Latino and Latin American media.  New York, NY: NYU Press. 

Castañeda, M. & Hames-Garcia, M.  (2014).  "Breaking the associate professor glass ceiling."  In S. Fryberg and E. Martinez (Eds.), Engaging our faculties: Faculty of color and university administrators on diversity and excellence in higher education.  New York, NY: Palgrave Macmillan.

Castañeda, M.  (2013).  "The significance of U.S. Spanish-language radio."  In P. M. Montilla (Ed.), Latinos and American popular culture.  New York, NY: Praeger. 

Báez, J. & Castañeda, M. (2013).  "Two sides of the same story: Media narratives of Latinos and the subprime crisis."  Critical Studies in Media Communication (published online Oct. 1, 2013).

Castañeda, M. (2013). "Television set production in the era of digital TV."  In A. Valdivia and V. Mayer (Eds.), The international encyclopedia of media studies: Production  Malden, MA: Blackwell Publishers.,descCd-tableOfContents.html

Castañeda, M. (2012). "Feeling good while buying goods: Promoting commodity activism to Latina consumers."  In R. Mukherjee and S. Banet-Weiser (Eds.), Commodity activism: Social action in neoliberal times   New York, NY: New York University Press.

Castañeda, M. (2011). "The transcultural political economy of telenovelas and soap operas in the digital age."  In D. Rios and M. Castañeda (Eds.), Soap operas and telenovelas in the digital age: Global industries and new audiences (pp. 3-19).  New York, NY: Peter Lang Publishers.

Castañeda, M. (2011). "¡Adelante! Advancing social justice through Latina/o community media."  In J. Pooley, S.C. Jansen and L. Taub (Eds.), Media and democracy: Critical media scholarship and social justice (pp. 115-130).  New York, NY: Palgrave Macmillan.

Castañeda, M. (2009). "Sí, se puede: "Teaching Latina/o studies in predominantly white universities."  Latino Studies Journal, 7(2), 250-251.

Castañeda, M. (2008). "Transformative learning through community engagement."  Latino Studies Journal, 6, 319-326.

Castañeda, M. (2008). "The importance of Spanish-language and Latino media."  In A. Valdivia (Ed.), Latina/o communication studies today (pp.51-68).  Peter Lang Publishers.

Castañeda, M. (2008). "Latinidad, cultural policy, and Spanish-language media in the U.S.A."  In A. Laó-Montes and N.R. Mirabal (Eds.), Technofuturos: Critical interventions in Latina/o studies (pp. 255-268).  Lanham, MD: Rowman & Littlefield Publishers. 

Current Projects: 

Works in progress include two essays on the following topics: Latina/Latino labor in U.S. media industries, and the role of local Latina/o community media in challenging narratives of immigration.