Faculty: M

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Associate Professor
313A Machmer Hall

From the intersection of race, gender, and class, to name a few, I write Performance Autoethnographies looking at words, knowledge, concepts, and actions, which expose differences and also shape, marked bodies into the world. From a present space created by a deep immersion in the past, I attempt to challenge the white man's ideology, trying to create a transformative action, a performative space, whose goal is to bring more justice and dignity to more people. My work can be found at Studies in Symbolic Interaction, International Review of Qualitative Research, Qualitative Inquiry, and Cultural Studies, Critical Methodologies. My book, co-authored with Marcelo Diversi, Betweener Talk: Decolonizing Knowledge Production, Pedagogy, and Praxis (Left Coast Press, 2009), is a postcolonial and polyvocal construction of a scholarship committed to combat racism, sexism, and classism in modern America society. This is what I want to do with my scholarship; to engage in other postcolonial/polyvocal projects with his students, colleagues in and with the community where I live and labor.

Professor
317 Machmer Hall
(413) 545-6347

My research focuses on media effects in general and cultivation analysis in particular, in terms of the contribution of television to audience conceptions of social reality. Based primarily on the analysis of large-scale survey data, specific areas examined include violence, sex-roles, aging, health, science, the family, the environment, political orientations, and other issues. I have extended this research to a variety of international and intercultural contexts, most extensively in Argentina. These various strands are connected by a concern about the implications of media for cultural diversity, identity, and democratic principles and practices. I am also interested in new (and "old") media technology and social policy, and the role of media in the family.