Faculty: G

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Associate Professor
N362 Integrative Learning Center
413 545-1901

My work has been informed by political economy/ecology, the study of cultural production and reception, and coloniality. This has involved three areas of focus: 1) the role of cultural industries and information technologies in the mediation of society, particularly in Latin America, 2) communication as a contested site of representation, subjectivity and governance, and, 3) lived experience. Publications include co-edited books on communication, cultural policies and social change in Latina America, as well as essays in a number of collections and journals such as Organization, Studies in Latin American Popular Culture, Journal of Film and Video, Comunicacion y Sociedad, and Passages.

Senior Lecturer II
S318 Integrative Learning Center
Fall 2016 office hours: Tu 10:30-11:15 & 1:30-2:15, W 1:50-2:20, Th 10:30-11:15
413 545-1311 (leave message)

Currently active as a documentary film producer/director. Areas of filmmaking interest include the environment, the American counter-culture, and spirituality.  Previously - award-winning screenwriter and filmmaker.

Associate Professor
N356 Integrative Learning Center
Fall 2016 office hours: MW 11:45-1:15
413 545-3685

My research lies at the intersection of folklore studies, rhetorical studies, and performance studies. I am interested in three general issues: (1) The promotion of a critical folklore studies as an activist scholarship to examine and redress social injustice, with particular attention to the constitutive nature of expressive culture; (2) The investigation of myths of rhetoric in classical antiquity, to include voices and concepts often excluded from the rhetorical tradition; (3) The relationship between rhetorical criticism and social theory, especially to critique discourses of violence and anti-democratic behavior and to advocate democratic modes of living with others.

Working at these intersections, I often study the ways that contemporary comedic performances address, uphold, and criticize social and political anxieties. Since 2014, I have been engaged in research on the historical folklore of the Connecticut River Valley, as well as the entire state of Connecticut.

Honors Assistant Professor
N370 Integrative Learning Center
Fall 2016 office hours: Tu 3:00-5:00, Th 2:45-3:45, & by appt.
413 545-1311 (leave message)

Seth K. Goldman, Ph.D. University of Pennsylvania, teaches and carries out research on the effects of mass media and political communication on stereotyping and prejudice, particularly in the context of public opinion about race and sexual orientation.  He holds a joint appointment in the Department of Communication and the Commonwealth Honors College.  

Goldman is the author, with Diana Mutz, of The Obama Effect: How the 2008 Campaign Changed White Racial Attitudes (Russell Sage Foundation, 2014), which won the Frank Luther Mott-Kappa Tau Alpha Research Award for the best research-based book on journalism/mass communication published in 2014.  In addition, his work has been published in academic journals such as Public Opinion Quarterly, the American Journal of Political Science, and Political Communication.  

Financial support for Goldman's research has been provided by the Russell Sage Foundation and from the NSF-funded Time-Sharing Experiments for the Social Sciences (TESS), from whom he was a winner of the 2013 Special Competition for Young Investigators. He was also research fellow with the Face Value Project, funded by the Ford Foundation, and in parternship with the Carr Center for Human Rights Policy at the John F. Kennedy School of Government at Harvard University. 

Prior to joining the faculty at UMass Amherst, Goldman was the George Gerbner Post-Doctoral Fellow at the Annenberg School for Communication at the University of Pennsylvania.