My work has been informed by political economy/ecology, the study of cultural production and reception, and coloniality. This has involved three areas of focus: 1) the role of cultural industries and information technologies in the mediation of society, particularly in Latin America, 2) communication as a contested site of representation, subjectivity and governance, and, 3) lived experience. Publications include co-edited books on communication, cultural policies and social change in Latina America, as well as essays in a number of collections and journals such as Organization, Studies in Latin American Popular Culture, Journal of Film and Video, Comunicacion y Sociedad, and Passages.
Currently active as a documentary film producer/director. Areas of filmmaking interest include the environment, the American counter-culture, and spirituality. Previously - award-winning screenwriter and filmmaker.
My research concerns the intersection of rhetorical studies, folklore studies, and performance studies. I am primarily interested in three issues: (1) The promotion of a critical folklore studies as an activist scholarship to examine and redress social injustice, with particular attention to the constitutive nature of expressive culture; (2) The investigation and contemporary appropriation of myths of rhetoric in classical antiquity, to include voices and concepts often excluded from the canonical texts of the rhetorical tradition; (3) The relationship between rhetorical criticism and social theory, especially to criticize persistent discourses of anti-democratic behavior and violence, and to advocate democratic modes of living with others.
Working at these intersections, I am especially interested in the ways contemporary humor performances address, uphold, and critique social and political anxieties. I have also returned to a longstanding interest in tourist sites as arenas of contested rhetorical display.
Seth K. Goldman, Ph.D. University of Pennsylvania, teaches and carries out research on the effects of mass media and political communication on stereotyping and prejudice, especially public opinion about race and sexual orientation. He holds a joint appointment in the Department of Communication and the Commonwealth Honors College. Prior to joining the faculty at UMass Amherst, he was the George Gerbner Post-Doctoral Fellow at the Annenberg School for Communication at the University of Pennsylvania.
Goldman is the author, with Diana C. Mutz, of The Obama Effect: How the 2008 Campaign Changed White Racial Attitudes (May 2014, Russell Sage Foundation). In addition, he has published articles in Public Opinion Quarterly, the American Journal of Political Science, and Political Communication. Financial support for his research has been provided by the Russell Sage Foundation and Time-Sharing Experiments for the Social Sciences.