List of all Communication faculty members

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z   All
312 Machmer Hall
(413) 545-4759

My research traverses the fields of film studies and anthropology, particularly along the lines of social aesthetics, phenomenology, and the body. One piece compares how claims of "factuality" and "truth" are made in Reality TV and Mockumentary film; in another I question that categorization of films as "ethnographic," demonstrating various ways we can read all manner of film for their anthropological qualities. My work has appeared in PostScript, Journal of Film and Video, Film and Philosophy, AfterImage, and Medical Anthropology. My film projects have taken me to Ethiopia, Japan, and Ireland.

Associate Professor
307A Machmer Hall
(413) 545-2522

My research focuses on language, culture, and social identities, particularly ethnicity and race. I am interested in negotiations of meaning and social identity in face-to-face interaction, particularly in intercultural contexts. My publications include Language, Race, and Negotiation of Identity: A Study of Dominican Americans and various articles and chapters on race, code switching, bilingualism, immigration, and intercultural communication. Click to download specific Benjamin Bailey publications. Click here to download information about our graduate focal area in Social Interaction and Culture.

E32 Machmer Hall
(413) 545-1311

My research interests are focused on media education, especially integrating media literacy into the primary and secondary school classroom. In addition to teaching at UMass, I am a Steering Committee Member and Co-Chair of the Curriculum Committee of the Massachusetts Media Literacy Consortium and media educator in the Pioneer Valley of Western Massachusetts. I work in the community with homeschool, alternative school, and public school students on media literacy education. I have published two books on integrating media literacy into the curriculum: Media Literacy Goes to School (Peter Lang, 2010) and Majoring in Change (Peter Lang, 2012).

314 Machmer Hall
(413) 545-3585

Research interest in the ethnography of communication, communication codes, and cultural discourse analysis. Areal interests in Australian, Blackfeet, Finnish, Russian, and USian practices. Focal concerns are environmental communication and intercultural communication.

For a description of our graduate area in Social Interaction and Culture see:


Professor & Director of Diversity Advancement College of Social and Behavioral Sciences
Department of Communication / Integrative Learning Center, Rm S328 / 650 North Pleasant Street / University of Massachusetts / Amherst, MA 01003-1100

My research interests include the study of digital media and telecommunication policy, Latina/ethnic media studies, and global communications. My work promotes "engaged scholarship" and aims to address inequality, power, community voices, and the role of intersectionalities in shaping media and cultural spaces.  My recent co-edited books are: Mothers in Academia (2013, Columbia University Press) and Soap Operas and Telenovelas in the Digital Age: Global Industries and New Audiences (2011, Peter Lang Pulishers).

As a faculty member, I am also affiliated with the Center for Latin American, Caribbean and Latina/o Studies; Women, Gender, Sexuality Studies; and the Center for Public Policy.

ScholarWorks (including examples of community-based student work):          http://works.bepress.com/mari_castaneda/doctype.html#presentation 

Director of Diversity Advancement:    http://www.umass.edu/sbs/faculty/search_guidelines.htm

Profiles of my work at UMass Amherst:    http://www.umass.edu/sbs/faculty/profiles/castaneda.htm      http://www.umass.edu/researchnext/giving-voice

Associate Professor
310 Machmer Hall
(413) 545-3742

My research interests include cultural studies, media theory and criticism, and philopsohy of communication.

Associate Professor
Core faculty member in the Interdepartmental Program in Film Studies and Coordinator of the Graduate Certificate in Film Studies. For more details about the Graduate Certificate in Film Studies and the Interdepartmental Program in Film please see www.umass.edu/film.
306 Machmer Hall
(413) 545-6348

My current and ongoing research interests are focused on international cinema, primarily non-western cinema (Cinemas of the Global South)--especially Arab, Asian, and African cinema; international co-productions; diasporic audiences; international transmedia stardom and celebrity; international film festivals; Afropop and Arabpop music and film; intercultural film/video and multimedia installations by women. My writing has appeared in the following academic journals and arts publications: Afterimage, Asian Cinema, Asian Journal of Communication, Cinema Journal, Cinemaya, Film Quarterly, History, Journal of Film and Video, Journal of Popular Film and Television, Jump Cut: A Review of Contemporary Media, Literature/Film Quarterly, Quarterly Review of Film and Video, Spectator: Journal of Film and Television Criticism, Tamkang Review, Velvet Light Trap, and others. My authored or coauthored articles have been published in the anthologies Fandom: Identities and Communities in a Mediated World (New York University Press, 2007), Global Currents: Media and Technology Now (Rutgers University Press, 2004), Fifty Contemporary Filmmakers (Routledge, 2002, and the 2nd edition Fifty Contemporary Film Directors, 2010), Transnational Chinese Cinemas (University of Hawaii, 1997), and others. I am also editor of the book Contemporary Asian Cinema: Popular Culture in a Global Frame (Berg, 2006) and a special issue of the journal Quarterly Review of Film and Video on the International Film Star (Volume 19.1, 2002).

315 Machmer Hall
(413) 545 2895

My research interests revolve around power, identity, body and culture, particularly as they are connected to discourse and performance. I generally situate my research in the context of social justice, critical pedagogy and community activism. My work has appeared in feminist, community service learning, communication, education, performance, mediation and development communication journals and in books dealing with topics such as whiteness studies, food studies, meda literacy, intercultural communication, communication education, communication activism, ethics and new media. Of particular concern in my work are the performances and spaces in which bodies are identified and legislated as raced, gendered, classed, etc.

Assistant Professor
304 Machmer Hall
(413) 545-3682

My research interests are at the intersection of culture, social interaction, and the media. I study both media depictions of interaction and interaction in everyday life.  Most recently, I studied Israeli call-in radio and am now expanding my work to U.S. political talk radio, including the "notorious" Rush Limbaugh.  I am also interested in television (e.g. The Daily Show with Jon Stewart) and other arenas of public participation, such as internet commentary and new call-in formats. 
I have a big corpus of transcribed and untrasncribed interactions about politics, finances, personal topics and sports. I am looking for graduate students who are interested in financial discourse, political discourse and sports and about civic participation in the media in general. Additionally, I am looking for Israeli students who would like to study interactions in Hebrew.

My articles are available for downloading @ academia.edu
Click here to download information about our graduate focal area in Social Interaction and Culture.
For more information, click here: http://gonen.dori-hacohen.com/

Assistant Professor
308 Machmer Hall
(413) 545-3455

My research focuses on social stratification of digital media systems, and the role of public policy, civil society actors, non-profits, and media reform movements in media democracy and digital inclusion efforts in the U.S. and Latin America. Areas of interest: media technologies and social inequality; citizen and community media policy; media reform and justice movements; community broadband; new media and social change; evaluation research.

Associate Professor
307B Machmer Hall
(413) 545-1901

My work has been informed by political economy/ecology, the study of cultural production and reception, and coloniality. This has involved three areas of focus: 1) the role of cultural industries and information technologies in the mediation of society, particularly in Latin America, 2) communication as a contested site of representation, subjectivity and governance, and, 3) lived experience. Publications include co-edited books on communication, cultural policies and social change in Latina America, as well as essays in a number of collections and journals such as Organization, Studies in Latin American Popular Culture, Journal of Film and Video, Comunicacion y Sociedad, and Passages.

Senior Lecturer
119 South College
(413) 545-4758

Currently active as a documentary film producer/director. Areas of filmmaking interest include the environment, the American counter-culture, and spirituality.  Previously - award-winning screenwriter and filmmaker.

Associate Professor
414 Machmer Hall
(413) 545-3685

My research concerns the intersection of rhetorical studies, folklore studies, and performance studies. I am primarily interested in three issues: (1) The promotion of a critical folklore studies as an activist scholarship to examine and redress social injustice, with particular attention to the constitutive nature of expressive culture; (2) The investigation and contemporary appropriation of myths of rhetoric in classical antiquity, to include voices and concepts often excluded from the canonical texts of the rhetorical tradition; (3) The relationship between rhetorical criticism and social theory, especially to criticize persistent discourses of anti-democratic behavior and violence, and to advocate democratic modes of living with others.

Working at these intersections, I am especially interested in the ways both contemporary humor and horror (as two often extreme enactments of aesthetic experience) address, uphold, and critique social and political anxieties.

Honors Assistant Professor
N370, Integrative Learning Center
Wednesdays 9am-11am

Seth K. Goldman, Ph.D. University of Pennsylvania, teaches and carries out research on the effects of mass media and political communication on stereotyping and prejudice, especially public opinion about race and sexual orientation.  He holds a joint appointment in the Department of Communication and the Commonwealth Honors College.  Prior to joining the faculty at UMass Amherst, he was the George Gerbner Post-Doctoral Fellow at the Annenberg School for Communication at the University of Pennsylvania. 

Goldman is the author, with Diana C. Mutz, of The Obama Effect: How the 2008 Campaign Changed White Racial Attitudes (May 2014, Russell Sage Foundation).  In addition, he has published articles in Public Opinion Quarterly, the American Journal of Political Science, and Political Communication.  Financial support for his research has been provided by the Russell Sage Foundation and Time-Sharing Experiments for the Social Sciences. 

301 Machmer Hall
(413) 545-3519

Over the years, my research has evolved from studies of global video and television content and telecommunication policies to encompass social and behavioral applications of digital technologies in general. One theme that has remained constant in my work involves policies and practices that intentionally or unintentionally marginalize particular social groups. I've edited, co-edited, authored and co-authored over 20 books (and counting) that often deal with some of the newest technologies and policies that influence social interaction. My current research focuses on issues of those who are excluded from participating in the Information (or Post-Information) Society, to those who use social networking for a wide range of purposes.

Professor, Faculty Affiliate in American Studies
417 Machmer Hall
(413) 545-5773

My research interests include cultural production, sexual representation, feminist media studies, and cultural studies of social class, with essays in a number of collections and such journals as Signs, Journal of Communication, GLQ, Feminist Media Studies, and Screen. In most projects, these categories combine and redefine each other while addressing questions of personal, community and institutional power and autonomy. My work also addresses questions of feeling, identification and everyday life, in the interest of studying communication practices in as deeply and broadly contextualized a way as I can, and in the spirit--when it makes sense--of optimism and social solidarity. Love and Money: Queers, Class and Cultural Production (2013) has been selected as a finalist in LGBT Studies for a 2014 Lambda Literary Award  (http://www.lambdaliterary.org/llf-news/2th-annual-lambda-literary-awards/) and is available from NYU Press or visit http://loveandmoneybook.com. My new project, Culture Lab, is about developing collaborations between media scholars and cultural producers, especially filmmakers.

Photo: Paul Shoul

302 Machmer Hall
(413) 545-4609

I am interested in popular culture and media from the interdependent perspectives of critical cultural studies and political economy.  While my focus is advertising and consumer culture, I am broadly concerned with ideology, consciousness, and politics.  I have been involved in many book projects as author and editor, though currently my research is expressed in the form of educational video through my work with the Media Education Foundation.

Associate Professor
313A Machmer Hall

From the intersection of race, gender, and class, to name a few, I write Performance Autoethnographies looking at words, knowledge, concepts, and actions, which expose differences and also shape, marked bodies into the world. From a present space created by a deep immersion in the past, I attempt to challenge the white man's ideology, trying to create a transformative action, a performative space, whose goal is to bring more justice and dignity to more people. My work can be found at Studies in Symbolic Interaction, International Review of Qualitative Research, Qualitative Inquiry, and Cultural Studies, Critical Methodologies. My book, co-authored with Marcelo Diversi, Betweener Talk: Decolonizing Knowledge Production, Pedagogy, and Praxis (Left Coast Press, 2009), is a postcolonial and polyvocal construction of a scholarship committed to combat racism, sexism, and classism in modern America society. This is what I want to do with my scholarship; to engage in other postcolonial/polyvocal projects with his students, colleagues in and with the community where I live and labor.

317 Machmer Hall
(413) 545-6347

My research focuses on media effects in general and cultivation analysis in particular, in terms of the contribution of television to audience conceptions of social reality. Based primarily on the analysis of large-scale survey data, specific areas examined include violence, sex-roles, aging, health, science, the family, the environment, political orientations, and other issues. I have extended this research to a variety of international and intercultural contexts, most extensively in Argentina. These various strands are connected by a concern about the implications of media for cultural diversity, identity, and democratic principles and practices. I am also interested in new (and "old") media technology and social policy, and the role of media in the family.

Professor and Associate Chair
Faculty Supervisor, BDIC Program
409 Machmer Hall
(413) 545-0598

My research interests fall under the general heading of "film and society." These interests, which overlap to some extent, include the film representation of people with physical disabilities, the film/TV construction of evil, early women filmmakers and their productions, John Sayles' 1987 film Matewan, the popular-culture icon John Barrymore, and selected Disney films. My work has been published in such journals as Journal of Film and Video, Wide Angle, Film & History, Film Criticism, Leonardo, Paradoxa, Offscreen, and Millennium Film Journal and in numerous anthologies and encyclopedias. Virtually all of my scholarly work has addressed various intersections of film and society from historical perspectives.

Lecturer and Chief Undergraduate Advisor
407B Machmer Hall
(413) 545-0518

Whether through research, teaching, or directing the Department's advising program, I see my work as a vehicle for prompting critical thought and promoting constructive social change. My research interests include the subjective and social implications of media images hypermasculinity and the hypersexualization of young girls, the commercialization of children's culture, and the health and environmental impacts of media driven consumerism. My current research explores consent and coercion in adolescents' and young women's sexual experiences, focusing on the roles of pornography and other media messages in college students' experiences and perceptions of "hooking up." My scholarship sits at the nexus of social and developmental psychology, critical cultural studies, and feminist media studies, with a particular focus on issues of gender, race, class, and sexuality.

E32 Machmer Hall
(413) 545-1311

My research interests include critical pedagogy, media literacy, contemporary and historical movements for social justice, the cyber-commons and links between grassroots and online activism, blogging and YouTube as classroom curricular outcomes, youth and the entertainment industries, Indy media, and the ethnography of Yiddish culture and Jewish radicalism. Through artist-educator media literacy residencies, I’ve worked with students and teachers in DYS youth detention facilities and local middle and high schools.

Professor and Chair of Communication
Integrated Learning Center, Room N312
(413) 545-6339

My research interests involve the study of media content, opinions of media, media effects, and media literacy, particularly regarding gender and violence. My work has appeared in Communication Research, Human Communication Research, Journal of Broadcasting & Electronic Media, and Media Psychology. I've co-authored three books with first author, George Comstock, including Media and the American Child (Elsevier, 2007) in which we provide a critical synthesis and review of the children and media literature. My edited collection Media Effects/Media Psychology (Wiley-Blackwell, 2013), part of the International Encyclopledia of Media Studies, provides a state-of-the-art review of the field. Particular emphases in my work include media depictions of masculinity, the third-person effect and other opinions about media influence, and the effectiveness of media literacy curricula.

Assistant Professor
313B Machmer Hall
(413) 545-5770

My research interests include the role of media in history as constitutive of African, African American, and other communities of culture. Also, I am keenly interested in contemporary media and filmic production practices, codes and conventions, and public policy and regulation of the media from the standpoint of the socially and economically challenged. In addition, my work emphasizes the use of media, and media production, and other communication practices to help foster civic engagement.

Associate Professor
Affiliated Faculty Member: Interdepartmental Film Studies Program (University of Massachusetts, Amherst); Five College Film Council (Five Colleges Inc., Amherst, MA).
410 Machmer Hall
(413) 545-2341

My research interests include Hollywood and popular cinema, television studies, audiences, and the cultural history of media and entertainment. My work focuses on the value and meanings created at the conjuncture of cultural, institutional, and textual practice. My book Television in Transition: The Life and Afterlife of the Narrative Action Hero (Wiley-Blackwell, 2010) combines and connects analysis of the contemporary television industry with close readings of four individual programs to explain how innovation takes place and meaning is produced amidst changing institutional configurations. My work has also appeared in Cultural Studies, Social Semiotics, American Quarterly, and such collections as Media and Public Spheres (Palgrave Macmillan, 2007), the Handbook of Media Audiences (Wiley-Blackwell, 2011), and The International Encyclopedia of Media Studies (Wiley-Blackwell, 2013).

Senior Lecturer
Lecturer and Advisor at the University Without Walls
E30 Machmer Hall and 100 Venture Way Suite 200
(413) 545-1311 or 413-545-1196

My research interests include ethnography of communication, cultural discourse, organizational discourse, experiential learning, health communication and health narratives.  I am particularly interested in developing online/ live teaching strategies and student outcomes that support traditional and non-traditional college students' experiential learning narratives.

Associate Professor
Undergraduate Program Director
303 Machmer Hall
MW 9-10:30
(413) 545-6345

My research interests are in the areas of promotional culture, media and cultural studies of health, qualitative research methods, and gender and performance. I'm the co-editor of The Routledge Companion to Advertising and Promotional Culture (Routledge, 2013), and my publications about consumer culture appear in Popular Communication, Feminist Media Studies, Journal of Consumer Culture, and International Journal of Cultural Studies. A collaborative project on American cheerleading has been published in Social Problems and Text & Performance Quarterly. My current research considers how health care is framed as a consumer issues, particularly in the United States in reform discourse.