Can we undertake communication and media scholarship in as broad a range of forms as the field studies? In films, on the internet, in photography, music, or computer games? This talk draws from in-depth interviews with distinguished practitioners of multi-modal research scholars, especially in studies of cultural production, who produce works other than articles and books. In the spirit of encouraging more multi-modal scholarship in our field, the talk will offer an illustrated inventory of current practices, along with a conversation about research and cultural value, expressive training and accountability to students, and the institutional investments that can support or hinder multi-modal work.