Department of Communication
Department of Communication
home > faculty & staff > faculty >

Dr. Erica Scharrer

Associate Professor

print-friendly version
Erica Scharrer Office: 309 Machmer Hall
Phone: (413) 545-4765
Email: scharrer@comm.umass.edu
   

Media effects on aggression and socialization; media portrayals of gender and violence.

Education

Ph.D., Syracuse University, 1998
M.A., Syracuse University, 1995
B.A., State University of New York at Geneseo, 1992

Background

Author or co-author of Television: What's on, Who's Watching, and What it Means; "Overcoming Traditional Boundaries: The Role of Political Activity in the Coverage of First Ladies"; "Men, Muscles, and Machismo: The Relationship between Exposure to Television Violence and Aggression in the Presence of Hypermasculinity"; "From Wise to Foolish: The Changing Portrayal of the Sitcom Father from the 1950s to the 1990s"; "Measuring Up To An Ideal? The Relationship between Television Exposure and Body Image." Current research focuses on media impact on gender role socialization, and the influence of media violence and hypermasculinity on antisocial behavior.

Select Publications

Books

Comstock, G., & Scharrer, E. (1999). Television: What’s On, Who’s Watching, and What it Means. San Diego, CA: Academic Press.

Comstock, G., & Scharrer, E. (2005). The Psychology of Media and Politics. San Diego, CA: Elsevier/Academic Press.

Comstock, G., & Scharrer, E. (2007). Media and the American Child. San Diego: Elsevier/Academic Press.

Monograph

Scharrer, E., Weidman, L., & Bissell, K. (2003). Pointing the finger of blame: News media coverage of popular-culture culpability. Journalism & Communication Monographs, 5(2), 49-98.

Journal Articles

Scharrer, E., & Bissell, K. (2000). Overcoming traditional boundaries: The role of political activity in the coverage of First Ladies. Women & Politics, 21(1), 55-83.

Scharrer, E. (2001). From wise to foolish: The portrayal of the sitcom father, 1950s-1990s. Journal of Broadcasting & Electronic Media, 45(1), 23-40.

Scharrer, E. (2001). Men, muscles, and machismo: The relationship between television violence and aggression in the presence of hypermasculinity. Media Psychology,3(2), 159-188.

Scharrer, E. (2001). Tough guys: The portrayal of aggression and hypermasculinity in televised police dramas. Journal of Broadcasting & Electronic Media, 45(4), 615-634.

Scharrer, E. (2002). An “improbable leap:” Newspaper coverage of Hillary Clinton’s transition from first lady to Senate candidate. Journalism Studies, 3(3), 393-406.

Scharrer, E. (2002). Third-person perception and television violence: The role of out-group stereotyping in perceptions of susceptibility to effects. Communication Research, 29(6), 681-704.

Cooks, L., Paredes, M.C., & Scharrer, E. (2003). Creating a space for “every woman” at Oprah.com. Electronic Journal of Communication, 13(1).

Scharrer, E., Paredes, M., & Cooks, L. (2003). Media literacy as a community service learning project. Communication Teacher, 17(4), 6-8.

Cooks, L., Scharrer, E., & Paredes, M. (2004). Rethinking learning in service learning: Toward a communication model of learning in community and classroom. Michigan Journal of Community Service Learning, 10 (2), 44-56.

Sun, C.F., & Scharrer, E. (2004). Staying true to Disney: College students’ resistance to criticism of The Little Mermaid. Communication Review, 7(1), 35-56.

Bergstrom, A., Paradise, A., & Scharrer, E. (2004). Introducing second graders to media literacy. Academic Exchange Quarterly, 8(1), special issue on media literacy, pp. 294-298.

Scharrer, E., Cooks, L., & Ren, Q. (2004). A media literacy project on violence and conflict. Academic Exchange Quarterly, 8(1), special issue on media literacy, pp. 256-260.

Scharrer, E. (2004). Virtual violence: Gender and aggression in video game advertisements. Mass Communication & Society, 7(4), 393-412.

Scharrer, E. (2005). Hypermasculinity, aggression, and television violence: An experiment. Media Psychology, 7, 353-376.

Scharrer, E. (2005). Sixth graders take on television: Media literacy and critical attitudes about television violence. Communication Research Reports, 24, 325-333.

Scharrer, E. (2006). “I noticed more violence:” The effects of a media literacy program on knowledge and attitudes about media violence. Journal of Mass Media Ethics, 21 (2), 70-87.

Scharrer, E., Kim, D., Lin, K., & Liu, Z. (2006). Working hard or hardly working?: Gender and performance of chores in television commercials. Mass Communication & Society, 9(2), 215-238.

Scharrer, E., & Leone, R. (2006). I know you are but what am I? Young people’s perceptions about video game influence. Mass Communication & Society, 9(3), 215-238.

Scharrer, E., Bergstrom, A., Paradise, A., & Ren, Q. (2006). Laughing to keep from crying: Humor and aggression in television commercial content. Journal of Broadcasting & Electronic Media, 50(4), 615-634.

Scharrer, E., & Cooks, L. (2006). Violence, conflict, and community service-learning: Measuring impact on students and community. Journal of Higher Education Outreach and Engagement, 11(1), 71-86.

Boulton, C., & Scharrer, E. (2006). Shifting currents in media awareness. Academic Exchange Quarterly, 10(3), 154-159.

Cooks, L., & Scharrer, E. (2006). Assessing learning in community service learning: A social approach. Michigan Journal of Community Service Learning, 13(1), 44-55.

Scharrer, E., & Leone, R. (in press). First-person shooters and third-person effects: Early adolescents' perceptions of video game influence. Human Communication Research.

Book Chapters

Comstock, G., & Scharrer, E. (2001). Use of television and other film-related media. In D. Singer & J. Singer (Eds.), Handbook of children and the media. Thousand Oaks, CA: Sage, pp. 47-72.

Scharrer, E., & Greenfield, T. (2002). Radio. In M.T. Inge & D. Hall (Eds.), Handbook of American popular culture, New York, NY: Greenwood Press, pp. 1465-1501.

Cooks, L., Paredes, M., & Scharrer, E. (2002). There’s O Place like home: Searching for community on Oprah.com. In M. Consalvo & S. Paasonen (Eds.). Women and everyday uses of the Internet: Agency and identity. New York, NY: Peter Lang, pp. 139-167.

Scharrer, E., & Comstock, G. (2003). Entertainment televisual media: Content patterns and themes. In E.L. Palmer & B. Young (Eds.), Children and the faces of television. 2nd edition. Mahwah, NJ: Erlbaum, pp. 161-193.

Comstock, G., & Scharrer, E. (2003). The contribution of meta-analysis to the controversy over television violence and aggression. In D.A. Gentile (Ed.), Media violence and children. Westport, CT: Greenwood Press, pp. 205-226.

Comstock, G., & Scharrer, E. (2006). Media and popular culture. In I. Sigel & K.A. Renninger (Eds.), Handbook of child psychology, 6th ed., vol. 4. Child psychology in practice. New York: John Wiley and Sons, pp.817-863.

Cooks, L., Scharrer, E., & Morgan, M. (2006). Community service-learning research, and the public intellectual. In K. Kecskes (Ed.), Engaging department: Moving faculty culture from private to public, individual to collective focus for the common good.. Anker Publishing, Inc., pp. 159-171.

Scharrer, E. (2007). Closer than you think: Bridging the gap between media effects and cultural studies in media education theory and practice. In A. Nowak, S. Abel, & K. Ross (Eds.). Rethinking media education: Critical pedagogy and identity politics. Cresskill, NJ: Hampton Press, pp. 17-35.

Cooks, L., & Scharrer, E. (2007). Communicating advocacy: Learning and change in the media literacy and violence prevention project. In L. Frey & K. Carragee (Eds.), Communication activism: Media and performance activism, Vol. 2. Cresskill, NJ: Hampton Press, pp. 129-154.

Scharrer, E. (2007). Should we be concerned about media violence? In S.R. Mazzarella (Ed.), 20 questions about youth and the media. New York: Peter Lang, pp. 117-134.

Scharrer, E., Cooks, L., & Paredes, M.C. (accepted, in progress). The media literacy partnership: Putting communication theory into practice. Lowery-Hart, R., & Thomas-Maddox, C. (Eds.), Models of service-learning in communications. Boston, MA: Allyn & Bacon.

Scharrer, E., Cooks, L., & Paredes, M.C. (in press). A lesson plan for the analysis of media violence and conflict. In M. Christel & S. Sullivan (Eds.), Creating media-rich classrooms: New approaches for middle and secondary school teachers.

Curriculum Vita

CV