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Dr. Michael Morgan

Professor

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Michael Morgan Office: 317 Machmer Hall
Phone: (413) 545-6347
Email: mmorgan@comm.umass.edu
WWW: http://people.umass.edu/mmorgan
   

Television, socialization, and enculturation; international and intercultural effects of mass media; effects and functions of new media technology; social and familial contexts of media exposure.

Education

Ph.D., University of Pennsylvania, 1980
M.A., University of Pennsylvania, 1977
B.A., New College, 1974

Background

Author or co-author of Television and Its Viewers: Cultivation Theory and Research; Democracy Tango: Television, Adolescents, and Authoritarian Tensions in Argentina; "Television and the Erosion of Regional Diversity"; "Television and 'Family Values': Was Dan Quayle Right?"; "Adolescents, VCRs, and the Family Environment"; co-editor, Mainstream(s) and Margins: Cultural Politics in the 90s, and Cultivation Analysis: New Directions in Media Effects Research. Current research includes studies on mass media and attitudes towards immigration, television and cultural participation, television and adolescents in Argentina, and metaanalysis of cultivation

Select Publications

Books

Michael Morgan (Ed.). Against the Mainstream: Selected Writings of George Gerbner. New York: Peter Lang Publishers, 2002.

James Shanahan and Michael Morgan.  Cultivation Research: History, Theory, Meta-Analysis.  London: Cambridge University Press, 1999.

Michael Morgan and Susan Leggett (Eds.). Mainstream(s) and Margins: Cultural Politics in the 90s. Westport, CT: Greenwood Publishing, 1996.

Michael Morgan and James Shanahan.  Democracy Tango: Television, Adolescents, and Authoritarian Tensions in Argentina.  Cresskill: Hampton Press, 1995.

Nancy Signorielli and Michael Morgan (eds.), Cultivation Analysis: New Directions in Media Effects Research. Newbury Park, CA: Sage, 1990.

Journal Articles

Justin Lewis and Michael Morgan. He May Not Be A Liberal, But He Plays One On TV: Imagining the Ideology of President Clinton. The Communication Review, 2001, 4, 327-345.

Michael Morgan. Comunicación Masiva y Democracia: La Televisión y los Jovenes Argentinos, 1987-1996. Damero, 1999, 2:2, 8-21.

Michael Morgan, Susan Leggett, and James Shanahan. Television and "Family Values": Was Dan Quayle Right? Mass Communication and Society, 1999, 2:1, 47-64.

Michael Morgan. Notes on Communication Education. Kültür ve iletiim (Culture and Communication), 1998, 1:2, 36-45.

Michael Morgan. Comunicación Masiva y Democracia: Una Mirada a La Argentina. Temas y Problemas de Comunicación, 1997, 5:7, 5-16.

James Shanahan, Michael Morgan, and Mads Norgaard Madsen.  Green or Brown?  Television and the Cultivation of Environmental Concern. Journal of Broadcasting & Electronic Media, 1997, 41, 305-323.

Nancy Signorielli, George Gerbner, and Michael Morgan. (1995). Violence on Television: The Cultural Indicators Project.  Journal of Broadcasting & Electronic Media, 1995, 39(2), 278-283.

Michael Morgan.  Television and School Performance.  Adolescent Medicine: State of the Art Reviews, October 1993, 4:3, 1-16.

James Shanahan and Michael Morgan.  Adolescents, Families and Television in Five Countries: Implications for Cross-Cultural Educational Research.  Journal of Educational Television, 1992, 18:1, 35-55.

Michael Morgan and James Shanahan.  Television Viewing and Voting 1972-1989.  Electoral Studies, 1992, 11:1, 3-20.

Michael Morgan and James Shanahan.  Do VCRs Change the TV Picture?: VCRs and the Cultivation Process.  American Behavioral Scientist, 1991, 35:2, 122-135.

Michael Morgan and James Shanahan.  Television and the Cultivation of Political Attitudes in Argentina.  Journal of Communication,  Winter 1991, 41:1, 88-103. 

Michael Morgan, Alison Alexander, James Shanahan, and Cheryl Harris.  Adolescents, VCRs, and the Family Environment.  Communication Research,  1990, 17:1, 83-106.

James Shanahan and Michael Morgan.  Television as a Diagnostic Indicator in Child Therapy.  Child & Adolescent Social Work Journal, 1989, 6:3, 175-191.

Yi-Kuo Wu and Michael Morgan.  Computer Use, Computer Attitudes, and Gender: Differential Implications of Micro and Mainframe Usage among College Students.  Journal of Research on Computing in Education, December 1989,  22:2, 214-228.

George Gerbner, Larry Gross, Stewart Hoover, Michael Morgan and Nancy Signorielli. Responses to Star Wars of a Different Kind: Reflections on the politics of the Religion and Television Research Study.  Review of Religious Research, 1989, 31:2, 94-98.

Jong Guen Kang and Michael Morgan.  Culture Clash: U.S. Television Programs in Korea. Journalism Quarterly, 1988, 65:2, 431-438.

Gina Daddario, Jong Kang, Michael Morgan and Yi Kuo Wu. US TV Programs and Cultural Transformations in Korea and Taiwan. Tiers-Monde, 1988, 3, 65-74.

Michael Morgan.  Television, Sex-Role Attitudes, and Sex-Role Behavior.  Journal of Early Adolescence, Fall 1987, 7:3, 269-282.

Nancy Rothschild and Michael Morgan.  Cohesion and Control: Parental Mediation of Television's Effects on Adolescents.  Journal of Early Adolescence, Fall 1987, 7:3, 299-314.

Michael Morgan.  Television and Adults' Verbal Intelligence.  Journalism Quarterly, Autumn 1986, 63:3, 537-541.

Michael Morgan.  Television and the Erosion of Regional Diversity.  Journal of Broadcasting and Electronic Media, Spring 1986, 30:2, 123-139.

Michael Morgan.  Heavy Television Viewing and Perceived Quality of Life.  Journalism Quarterly, Autumn 1984, 61:3, 499-504, 740.

George Gerbner, Larry Gross, Michael Morgan and Nancy Signorielli.  Facts and  Fantasies about Television and Achievement. Society, September-October 1984, 21:6, 9-13.

George Gerbner, Larry Gross, Stewart Hoover, Michael Morgan, Nancy Signorielli, Harry Cotugno, and Robert Wuthnow.  The Impact of the "Electronic Church" on the Local Church.  Ministries, Fall 1984, 58-62.

George Gerbner, Larry Gross, Michael Morgan and Nancy Signorielli. Political Correlates of Television Viewing.  Public Opinion Quarterly, 1984, 48, 283-300.

Michael Morgan and Nancy Rothschild.  Impact of the New Television Technology: Cable TV, Peers, and Sex-Role Cultivation in the Electronic Environment.  Youth and Society, September 1983, 15:1, 33-50.

Michael Morgan.  Symbolic Victimization and Real-World Fear.  Human Communication Research, 1983, 9:2, 146-157.  Also in G. Melischek, K.E. Rosengren, and J. Stappers, eds., Cultural Indicators: An International Symposium.  Vienna: Osterreichishcen Akademie der Wissenschaften, 1984.

Michael Morgan.  Television and Adolescents' Sex-Role Stereotypes: A Longitudinal Study.  Journal of Personality and Social Psychology, 1982, 43:5, 947-955.

George Gerbner, Larry Gross, Michael Morgan and Nancy Signorielli.  What Television Teaches about Physicians and Health.  Moebius, 1982, 2:2, 44-51.

George Gerbner, Larry Gross, Michael Morgan and Nancy Signorielli.  Charting the Mainstream: Television's Contributions to Political Orientations.  Journal of Communication, Spring 1982, 32:2, 100-127.

George Gerbner, Larry Gross, Michael Morgan and Nancy Signorielli.  Health and Medicine on Television. The New England Journal of Medicine, Oct. 8, 1981, 305:15, 901-904.

George Gerbner, Larry Gross, Michael Morgan and Nancy Signorielli.  Scientists on the TV Screen. Society, May/June 1981, 41-44.

George Gerbner, Larry Gross, Michael Morgan and Nancy Signorielli.  A Curious Journey into the Scary World of Paul Hirsch. Communication Research,  January 1981, 8:1, 39-72.

George Gerbner, Larry Gross, Michael Morgan and Nancy Signorielli. Final Reply to Hirsch.  Communication Research, July 1981, 8:3, 259-280.

George Gerbner, Larry Gross, Michael Morgan and Nancy Signorielli.  The "Mainstreaming" of America: Violence Profile No. 11. Journal of Communication, Summer 1980, 30:3, 10-29.

George Gerbner, Larry Gross, Michael Morgan and Nancy Signorielli. Television Violence, Victimization, and Power. American Behavioral Scientist, 1980, 23:5, 705-716.

Michael Morgan and Larry Gross.  Television Viewing, IQ, and Academic Achievement.  Journal of Broadcasting, 1980, 24:2, 117-133.

Michael Morgan.  Television Viewing and Reading: Does More Equal Better?  Journal of Communication, Winter 1980, 30:1, 159-165.

George Gerbner, Larry Gross, Nancy Signorielli, & Michael Morgan.  Aging with Television: Images on Television Drama and Conceptions of Social Reality. Journal of Communication, 1980, 30:1, 37-47.

George Gerbner, Larry Gross, Michael Morgan and Nancy Signorielli.  On Wober's "Televised Violence and Paranoid Perception: The View from Great Britain".  Public Opinion Quarterly, 1979, 123-124.

George Gerbner, Larry Gross, Nancy Signorielli, Michael Morgan and Marilyn Jackson-Beeck. The Demonstration of Power: Violence Profile No. 10.  Journal of Communication, 1979, 29:3, 177-196.

Book Chapters

Michael Morgan. What Do Young People Learn from Watching Television? In S. Mazzarella (ed.), Kid Stuff: 20 Questions on Youth and the Media. New York: Peter Lang, in press.

Leda Cooks, Erica Scharrer, and Michael Morgan. Community Service Learning in the Department of Communication. In K. Kecskes (ed.), The Engaged Department. Bolton: Ankar Publishing, 2006, 159-171.

Michael Morgan. Media and Political Orientation. In D. Neher (ed.), Introducing America: Perspectives on American History and Political Culture. Pretoria, South Africa: Office of Public Affairs, Embassy of the United States, 2006, 57-72.

George Gerbner, Larry Gross, Michael Morgan, Nancy Signorielli, and James Shanahan. Growing Up With Television: Cultivation Processes. In J. Bryant and D. Zillman (eds.), Media Effects: Advances in Theory and Research (2nd ed.). Hillsdale, NJ: Erlbaum, 2002, 43-67.

Michael Morgan. On George Gerbner’s Contributions to Communication Theory, Research, and Social Action. In M. Morgan (ed.), Against the Mainstream: Selected Writings of George Gerbner. New York: Peter Lang Publishers, 2002, 1-20.

Nina Huntemann and Michael Morgan. Mass Media and Identity Development. In D.G. Singer & J.L. Singer (eds.), Handbook of Children and the Media. Thousand Oaks, CA: Sage, 2001, 309-320.

Nancy Signorielli and Michael Morgan. Television and the Family: The Cultivation Perspective. In J. Bryant (ed.), Television and the Family. Mahwah, NJ: Erlbaum, 2001, 333-351.

George Gerbner, Michael Morgan and Nancy Signorielli. Profiling Television Violence. In Kaarle Nordenstreng and Michael Griffin (eds.), International Media Monitoring. Creskill, NJ: Hampton Press, 1999, 335-365.

Nancy Signorielli and Michael Morgan. Cultivation Analysis: Research and Practice. In M. Salwen & D. Stacks (eds.), An Integrated Approach to Communication Theory and Research. Hillsdale, NJ: Erlbaum, 1996, 111-126.

Nancy Signorielli and Michael Morgan.  Cultivation Analysis: Research and Practice.  In M. Salwen & D. Stacks (eds.), An Integrated Approach to Communication Theory and Research.  Hillsdale, NJ: Erlbaum, 1996, 111-126.

Michael Morgan and James Shanahan.  Two Decades of Cultivation Research: An Appraisal and a Meta-Analysis.  In B. Burleson (ed.), Communication Yearbook 20.  Thousand Oaks: Sage, 1996, 1-45.

Michael Morgan.  The Critical Contribution of George Gerbner.  In J. Lent (ed.), A Different Road Taken: Profiles in Critical Communication.  Boulder: Westview, 1995, 99-117.

George Gerbner, Larry Gross, Michael Morgan, and Nancy Signorielli.  Growing Up With Television: The Cultivation Perspective.  In J. Bryant and D.  Zillman (eds.), Media Effects.  Hillsdale, NJ: Erlbaum, 1994, 17-41.

Michael Morgan, Justin Lewis, and Sut Jhally.  The Media and the War: Public Conceptions and Misconceptions.  In G. Gerbner, H. Mowlana, & H. Schiller (eds.), Global Deception: The Media's War in the Persian Gulf - An International Perspective.  Boulder: Westview, 1992, 216-233.

James Shanahan and Michael Morgan.  Political Change and Media Structures: The Privatization of Television in Argentina.  Proceedings of the 9th Annual Intercultural and International Communication Conference, Miami: Univ. of Miami Press, 1992, 36-40. 

Michael Morgan and James Shanahan. Comparative Cultivation Analysis: Television and Adolescents in Argentina and Taiwan.  In F. Korzenny and S. Ting-Toomey (eds.) Media Effects Across Cultures: International and Intercultural Communication Annual, Vol. 16, 1992, pp. 173-197.

Michael Morgan.  International Cultivation Analysis.  In N. Signorielli and M. Morgan (eds.), Cultivation Analysis: New Directions in Media Effects Research. Newbury Park, CA: Sage Publications, 1990, 225-247.

Michael Morgan and Nancy Signorielli.  Cultivation Analysis: Conceptualization and Methodology.  In N. Signorielli and M. Morgan (eds.), Cultivation Analysis: New Directions in Media Effects Research. Newbury Park, CA: Sage Publications, 1990, 13-34.

C. Alfredo Vivoni-Remus, Michael Morgan, and Juan Carlos Gorlier.  Problems in Conducting Survey Research on the Effects of Television in Argentina: A Case Study.  In U. Narula and W.B. Pearce (eds.), Cultures, Politics, and Research Programs: An International Assessment of Practical Problems in Field Research.  Hillsdale, NJ: Erlbaum, 1990, 192-212.

Michael Morgan, James Shanahan & Cheryl Harris. VCRs and the Effects of TV: New Diversity or More of the Same?  In J. Dobrow (ed.), Social and Cultural Aspects of VCR Use. Hillsdale: Erlbaum,1990, 107-123.

Michael Morgan. Television and Democracy. In I. Angus & S. Jhally (eds.),  Cultural Politics in Contemporary America. New York: Routledge, 1989, 240-253.

George Gerbner, Larry Gross, Michael Morgan & Nancy Signorielli.  Living with Television: The Dynamics of the Cultivation Process. In J. Bryant & D. Zillman, eds., Perspectives on Media Effects.  Hillsdale, NJ: Erlbaum, 1986, 17-40.

Larry Gross and Michael Morgan.  Television and Enculturation, in J. Dominick and J. Fletcher, eds., Broadcasting Research Methods.  Boston: Allyn and Bacon, 1985, pp. 221-234.

Michael Morgan and Larry Gross.  Television and Educational Achievement and Aspirations, in D. Pearl, L. Bouthilet, and J.B. Lazar, eds., Television and Behavior: Ten Years of Scientific Progress and Implications for the 80's, Vol. II. Washington: Government Printing Office, 1982, 78-90.

Nancy Signorielli, Larry Gross, and Michael Morgan.  Violence in Television Programs: Ten Years Later, in D. Pearl, L. Bouthilet, and J.B. Lazar, eds., Television and Behavior: Ten Years of Scientific Progress and Implications for the 80's, Vol. II. Washington: Government Printing Office, 1982, 158-173.

George Gerbner, Michael Morgan, and Nancy Signorielli.  Programming Health Portrayals: What Viewers See, Say, and Do, in D. Pearl, L. Bouthilet, and J. Lazar, eds., Television and Behavior: Ten Years of Scientific Progress and Implications for the 80's, Vol. II.  Washington: Government Printing Office, 1982, 291-307.

Michael Morgan and George Gerbner.  TV Professions and Adolescent Career Choices, in M. Schwarz, ed., TV and Teens: Experts Look at the Issues.  Reading, Mass.: Addison-Wesley, 1982, 121-126.

Michael Morgan and Larry Gross.  Television, IQ, and School Achievement, in S. Scheuyer, ed., The TV Annual 1978-1979.  New York: Macmillan, 1979, 237-239.

Curriculum Vita

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