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Dr. Mari Castañeda

Associate Professor

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Mari Castañeda Office: 311 Machmer Hall
Phone: (413) 545-1307
Email: mari@comm.umass.edu
   

Communication policy and the property creation of digital technologies; Spanish-language and Latina/o media and cultural production; the political economy of global media and transnational telecommunications.

Education

Ph.D., University of California San Diego, 2000
B.A., University of California Los Angeles, 1993

Background

Dr. Castañeda received her Ph.D. in Communication at UCSD, but also studied with faculty in Ethnic Studies, Sociology, History and Compartive Literature. Consequently, she approaches research and teaching with an interdisciplinary, historical, and critical lens. Read more about Dr. Mari Castañeda...

Select Publications

Journal Articles

Castañeda, M. (2007). The complicated transition to broadcast digital television in the United States. Television and New Media .

Cooks, L., E. Scharrer, and Castañeda Paredes, M. (2005). Toward a social approach to learning in CSL. Michigan Journal of Communication Service Learning, 10(2), 44-56.

Castañeda Paredes, M. (2003). The transformation of Spanish-language radio in the United States. Journal of Radio Studies, 10(1), 5-16.

Cooks, L., E. Scharrer, Castañeda Paredes, M. (2003). Creating a space for 'every woman' at Oprah.com. Electronic Journal of Communication, 12(4).

Scharrer, E., Castañeda Paredes, M. , and L. Cooks. (2003). Media literacy as a community service learning project. Communication Teacher, 17(4), 6-8.

Chakravartty, P. and Castañeda Paredes, M. (2002). Globalization and critical media studies. Southern Review Journal, 35(3), 63-79.

Book Chapters

Castañeda, M. (2007). Segmentation, migration and reciprocities: Cultural policy and the growth of Spanish-language media in the U.S. In A. Laó-Montes and N.R. Mirabal (Eds.), Techno/futuros: Critical interventions in Latina/o studies. Lanham, MD: Rowman and Littlefield.

Castañeda, M. (Forthcoming). Spanish-language media in an era of deregulation. In P. Chakravartty and Y. Zhao (Eds.), Global media: Towards a transcultural political economy. Lanham, MD: Rowman and Littlefield.

Castañeda, M. (Forthcoming). Remapping Spanish-language media in the U.S. In A. Valdivia (Ed.), Latina/o communication studies today. Lanham, MD: Rowman and Littlefield.

Scharrer, E., L. Cooks, and Castañeda, M. (2006). A lesson plan for 6th graders on the topic of media violence and interpersonal conflict. In M. Christal and S. Sullivan (Eds.), Making media matter: Lessons for literacy in the English classroom.

L. Cooks, Castañeda Paredes, M., and E. Scharrer. (2003). There's 'O Place' like home: Creating and maintaining virtual community on Oprah.com. In M. Consalvo and A. Paasonen (Eds.), AgentXX: Women and everyday uses of the Internet (pp. 137-161). New York: Peter Lang.

Castañeda Paredes, M. (2002). Television at the border: Trade policies and high-tech manufacturing for the global market. In J. Lewis and T. Miller (Eds.), Critical cultural policy: A reader (pp. 272-281). Malden, MA: Blackwell.

Castañeda Paredes, M. (2001). The reorganization of Spanish-language media marketing in the United States. In V. Mosco and D. Schiller (Eds.), Continental order? Integrating North America for cybercapitalism (pp. 120-135). Lanham, MD: Rowman and Littlefield Publishers.

Curriculum Vita

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