Screening, "Latinos Beyond Reel: Challenging a Media Stereotype"

A screening of Latinos Beyond Reel: Challenging a Media Stereotype, a documentary from the Media Education Foundation, will take place on Tuesday, April 9 at 7 pm in Thompson 106.  A Q&A with Mari Castañeda, who appears in the film and is Associate Professor of Communication at UMass Amherst, will immediately follow.  More information about the film is below.

Latinos Beyond Reel
Challenging a Media Stereotype


Latinos are the fastest-growing segment of the U.S. population, and among the most diverse -- accounting for one-sixth of all Americans and tracing their origins to more than 20 countries. They are also a rising force in American politics. Yet across the American media landscape, from the broadcast airwaves to cable television and Hollywood film, the reality and richness of the Latino experience are virtually nowhere to be found.

In Latinos Beyond Reel, filmmakers Miguel Picker and Chyng Sun examine how US news and entertainment media portray -- and do not portray -- Latinos. Drawing on the insights of Latino scholars, journalists, community leaders, actors, directors, and producers, they uncover a pattern of gross misrepresentation and gross under-representation -- a world in which Latinos tend to appear, if at all, as gangsters and Mexican bandits, harlots and prostitutes, drug dealers and welfare-leeching illegals.

The film challenges viewers to think critically about the wide-ranging effects of these media stereotypes, and to envision alternative representations and models of production more capable of capturing the humanity and diversity of real Latinos. Features commentary from Charles Berg, Otto Santa Ana, Angharad Valdivia, Federico Subervi, Mari Castañeda, Chon Noriega, Isabel Molina, Alex Nogales, Juan Gonzalez, Moctesuma Esparza, Josefina Lopez, Alex Rivera, Luis Ramos, Lisa Vidal, and others.

The event is sponsored by the Department of Communication.

Event Date: 
Tue, 04/09/2013 - 7:00pm