Public Talk: "Frames, Stories, and Images"
Prof. Jeff Niederdeppe of Cornell University's Department of Communication will give a talk as part of the department's colloquium series this semester. The title of his presentation is "Frames, Stories, and Images: Message Strategies to Increase Public Legislator Support for Social Policies to Reduce Obesity." His talk will take place at 9:30-11 a.m. on Friday, April 18, in Campus Center 911-915. More information about Prof. Niederdeppe's presentation is below.
Successful efforts to reduce rates of obesity in the United States will require multi-sector engagement in efforts to improve physical, social, and economic environments to encourage healthy eating and active living. Public and policymaker support for these efforts will be essential for their passage, but food industry and political opposition to many of these efforts are widespread and well-funded. This talk will report on two recent studies that refine and test communication theories of competitive framing, inoculation, and narrative persuasion in efforts to increase public and policymaker support for policies designed to reduce rates of obesity.
Presented by the Dept. of Communication in cooperation with the Institute for Social Science Research Scholars Program.
Friday, April 18, 2014 - 9:30am to 11:00am