Kristie Soares, Assistant Professor of Latina/o Literature and Culture
This talk investigates a non-teleological engagement with capitalism that is present in Spanish Caribbean music. Capitalism con salsa, as it is termed, rejects the futurity of capitalist progress narratives that consistently posit the future as the site of consumer fulfillment. This talk investigates how Cuban-American rapper Pitbull accesses capitalism con salsa through his popular catch phrase "dale"—a Spanish language version of carpe diem. Through his philosophy of "dale" Pibull playfully reorders the timeline of capitalism in his music and videos, in turn destabilizing progress narratives that damage Latinx subjects by displacing happiness in a distant, richer future.