Alcoholic beverages return to Blue Wall
by Sarah R.
Buchholz, Chronicle staff
tudents won't be the only beneficiaries of an
upcoming Lincoln Campus Center change. Any member of the 21-and-over
set with a valid ID soon will have access to a locally brewed beer
on tap, a number of bottled beers, several wines and a full liquor
selection six nights a week.
two decades of being "dry," the Blue Wall will return
to serving alcohol at 5 p.m. Friday, April 4, according to Ashoke
Ganguli, director of Auxiliary Services. The move is part of a programmatic
effort to increase use of the Campus Center by students, in particular,
Ganguli said. He emphasized that serving alcohol is falling under
a broader rubric of "entertainment."
The Blue Wall is scheduled
to provide programming that includes live blues, rock, reggae, and
funk bands, DJs, interactive giveaways, and sports on two 50-inch
plasma screen televisions.
hoping to make this another outlet for student performance,"
said Nathaniel Greenspan, sales and marketing manager in Auxiliary
Services. "We're just starting to promote that now."
Auxiliary Services will use the remainder of the semester to pilot
programmatic plans, as well as the alcohol selection, to learn more
about what students will enjoy, then make adjustments over the summer.
what works and what doesn't and tailor the program to fit that,"
he said. "We've worked real hard in trying to make this what
the students want and to balance that with the needs of the University
in terms of keeping it a safe, comfortable environment."
Greenspan said all bartenders will have attended a safe-alcohol-service
program and that a team of non-student security personnel will be
on hand during bar hours.
the security level to the needs," he said. "All security
will go through the University Police security training class. We'll
conduct random spot checks, try[ing] to be as unobtrusive as possible.
On nights when we anticipate a large crowd, we'll have University
Police on hand, as well. We also have an electronic ID verification
system and iridescent wrist bands."
alcohol sales and consumption will be within a roped-off area and
the Blue Wall will use different glasses for alcoholic beverages
so security can easily identify who has them.
will feature two acts, the Ed Vadas Blues Band at 7 p.m. and the
funk of Adios Pantalones at 10 p.m., as well as prizes and promotions,
Greenspan said. The following Monday the entertainment will center
on the NCAA men's basketball final, with promotional activities
by the Boston Beer Co., makers of Samuel Adams and Sam Adams Light,
two beers the Blue Wall will carry in bottles.
beers the bar will open with include, Rolling Rock, Corona, Heineken,
Guinness, Bass, Miller Lite, Michelob Ultra, Budweiser, Bud Light,
and a locally brewed seasonal selection from the Berkshire Brewing
Co., as well as Mike's Hard Lemonade and the non-alcoholic O'Doul's.
On tap will be Bud Light and a pale ale from Berkshire Brewing Co.
The Blue Wall
also will serve standard pub fare - old favorites, such as nachos,
wings, pizza and cheese fries.
"A lot of
students are pretty excited about [the bar in the Blue Wall],"
Brian Long, secretary of University policy for the Student Government
Association, told the Faculty Senate at its March 13 meeting. "The
Campus Center is extremely underused, and we'd like that to be used
more. It needs to become a center -- the campus center. And that's
what bringing a bar will hopefully help accomplish -- along with
money. This campus needs some money."
schedule for this semester will include interactive promotions on
Thursday nights, live music on Fridays, and a DJ on Saturdays. Thursday
through Saturday the bar will be open 5 p.m.-1 a.m. Monday through
Wednesday bar hours are scheduled for 5-10 p.m. Although the bar
will be closed on Sunday this term, "additional Sunday and
Monday hours will be added during the fall in anticipation of football
season," Greenspan said.
wish to perform at the Blue Wall should e-mail email@example.com,