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Home UMass Advocates Current Action The Volunteer Archives Resources for Advocacy		Tips for Effective Advocacy: Keep the Message Positive Why Keep the Message Positive? The University's reputation and status is dependent on the image it projects. The first rule of public relations is to never mix messages. Educating legislators and others about the value UMass brings to Massachusetts will build long-term political support. Our task is to persuade the governor, the state legislature, and other key policy/opinion leaders that a top quality public higher education system is essential in this state dominated by private colleges and universities. Does a Positive Message Make a Difference? Yes, it does. Contacting community leaders, elected officials, legislators, and key opinion leaders is a way to educate the Commonwealth of the value UMass adds to Massachusetts. Legislators are receptive to the concerns of their constituents. Support for UMass is an on-going effort. The current economic landscape is part of a cycle. Good times come and go. The long-term ramifications of short term solutions makes a difference to the health and well-being of the University. UMass advocacy is an on-going effort. Legislators are elected for 2 year terms. There is a constant ebb and flow within the legislature, but UMass needs to remain a constant. Creating a solid base of support is important and needs to be maintained despite the many changes within the State House. Legislators are stewards of the state University and should take pride in it. Tell them why they should be proud and why their partnership is vital to the success of the state university. Questions About Advocacy or State Budget Process?? Contact: Cheryl L. Dukes Advocacy Programs 305 Whitmore Administration Bldg. 181 Presidents Drive Amherst, MA 01003-9313 413-545-2560 voice For Action Items and Information: Sign up to receive The UMass Amherst Advocacy Update. Send a message to: Cheryl L. Dukes with "subscribe" in the subject area and your name and postal address in the body of the message. For Legislator Information: Who is my legislator? Legislator directory Thank you for your support of UMass. Remember to "Close the Loop" and let Advocacy Programs staff know about your UMass Amherst Advocacy.
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