Marketing and Market Research Internship, Springfield Jazz and Roots Festival, Amherst/Huntington, MA


Blues to Green Inc. represents a synergistic partnership between the music world and the nonprofit sector, coming together to build community, advance social justice, and preserve the natural environment. The nonprofit organization promotes arts accessibility, awareness of the social and environmental work of local organizations, and educational/ artistic opportunities for under-served youth.

The first project of Blues to Green has been the presentation of the Springfield Jazz & Roots Festival, which has been held in early August for the last three years. The festival is a free weekend of world-class music held in the heart of downtown Springfield. It features performances and workshops given by nationally acclaimed and locally-loved rising stars; local food and craft vendors; and presentations from inspiring nonprofits serving Springfield. The festival draws several thousand people from Springfield and throughout MA and New England.

Our future goals include expanding upon the free music workshops that have been conducted in the week leading up to the Springfield Jazz & Roots Festival. We seek to bring professional musicians to schools and community centers in the Springfield area to teach classes in music literacy and jazz throughout the school year.  We also hope to present additional talks that will offer a deeper look into the world of jazz & roots music, and its influence on American life, history, and culture.

Another future project is to present a Climate Change and Sustainability Series involving public music, arts and educational events that will explore climate change and efforts to build sustainable, equitable and resilient communities. A particular focus will be on the New Orleans/ Gulf Coast region, with the series spotlighting the region’s music and culture, and the stories of its people.


During this internship you will learn about utilizing social media to promote a major cultural event, and to engage and grow the audience. You will also learn about ways to collect data on the event’s audience, which ultimately informs the media campaign for the event. You will develop content (including video, photos, and audio recordings) for posts to social media and the website blog. This will focus on related musical topics/ happenings and artists who will be performing, activities that will be part of the festival, participating or partner community organizations, businesses supporting the festival, etc. You will utilize Facebook, Twitter, Instagram and Snapchat. You will study the social media strategies of other festivals or cultural organizations and will help to develop the strategy for the Springfield Jazz & Roots Festival.

You will also explore methods of data collection, learning about the best practices of other organizations/ events. You will design and conduct a survey to collect feedback and demographic information from our audience. You will explore other options for data collection at our event and help to develop and execute a plan, including gathering volunteers, collecting donated goods to help incentivize the data collection, and gathering in-kind sponsors to assist the data collection process, such as with iPads, a photo booth, etc


PAY TYPE:  Unpaid


JOB STATUS: Part-time; 4-6 hours/week

LOCATION:  Huntington, MA or public/co-work space closer to UMass campus



REQUIRED DEGREE:  Preferred Music, Arts, Writing, Communications but open to all.

CONTACT:  Kristin Neville;


HOW TO APPLY: Send paragraph of interest and resume to Kristin Neville;