What do a mural and a balance sheet have in common? Ask an artist, and he may scratch his head. Ask an accountant, and he’ll probably compare costs of supplies versus profit from the sale of the piece. For some artists, it’s all about their passion for a chosen medium, whether it be theater, paint, glass, or design. But what happens when their creativity becomes something more than just a whim, perhaps even a moneymaker? For some, the idea of balancing the accounting books and figuring out grant applications can be a daunting task, but that’s where the UMass Amherst University Without Walls program comes into play.
With a new Arts Administration focus area, artists and those interested in working for organizations, ranging from museums and nonprofits to personal businesses, can learn how to turn their creativity into a viable, sustainable company and earn a degree they’ve always coveted. For complete article, please click here Creative Thinking. "Business West" by Laura DeMar