By Kate Beckley, Arts Extension Service Department Assistant

The audience plays a significant role in the art world. They determine success, in part based on whether they choose to participate in the arts at all. However, the power of audiences extends far beyond the direct interactions with arts events. Thus, studying and researching arts audiences can be as crucial to an arts event as the art itself. By understanding how audiences are impacted by arts events, and how they, in turn, choose to create (or not create) their impact through the arts, this research can be used to create developmental tools to enrich audience experiences at arts events.

The world of arts and arts management is replete with stereotypes about artists and money; the starving artist image seems to imply that artists do not know how to manage money or do not care,...

Vicki Meek, Professor of Cultural Equity in the Arts in the Arts Extension Service's Online program, will open her retrospective exhibition November 16-17, 2019 in Houston, Texas. Vicki Meek: 3...

As news of the devastating effects of the climate crisis floods our screens and inboxes at an ever faster rate, many artists, arts professionals and organizations, cultural workers and leaders are...

Kate Beckley is the new summer Department Assistant for the Arts Extension Service, and just graduated with a Bachelor’s of Arts in Psychology and with Certificates in both Arts Management from the...

A panel discussion about the state of economic development in Amherst was held at the Old Chapel on the UMass campus on May 29, 2019. The discussion, hosted by the Amherst Area Chamber of Commerce,...