Course Overview by Semester

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Check here for more details on which semester each course is offered.

Introduction to Arts Management

Arts Managers perform the work that is required to bring the arts and cultural programs to audiences, organizing programs such as festivals and exhibits, performing arts events and film screenings.  This course will introduce you to the "business of the arts," providing you with an overview of the careers in arts management, the types of work that arts managers do, and the current issues and trends now affecting arts management professionals.

This course is designed for individuals who are new to the field of arts management, are considering an arts management career, or are interested in arts management principles for the purposes of starting one's own nonprofit.  This course is a requirement for all students joining the Arts Management program who have no prior experience in the field. View sample syllabus here.

Catalog #
ARTS-EXT 500 Online Class Details
ARTS-EXT 500 On Campus Class Details
LLAMS 01 Online Non-Credit Course Class Details

Arts Fundraising

Recent statistics show that while most nonprofit arts organizations will earn half their income, the rest of the money it will take to sustain their operations must be raised from individual donors and grants. Other than earned income, the largest source of revenue for arts organizations continues to be individual donors. Now, more than ever, it is essential for arts managers to know how to develop and implement an effective fundraising program that draws its strength from a variety of sources, and focuses on building relationships as its foundation.

This course will present the principles and methods of raising funds for nonprofit arts organizations from individuals, business, government agencies and foundations. Practical assignments will focus on identifying potential sources, positioning the organization for fundraising, and developing effective strategies for acquiring funds. The course will culminate in the development of a fundraising action plan for your own nonprofit or a case study organization of your choosing. If interested in taking a course a la carte, contact AES about waiving the prerequisite.  View sample syllabus here.

Catalog #
ARTS-EXT 501 Online Class Details
ARTS-EXT 501 On Campus Class Details
LLAMS 12 Online Non-Credit Course Class Details

Arts Marketing

Marketing is the most important tool to build awareness of your programs and services, and—if properly planned—can help you to reach new audiences and cultivate loyalty in your current audiences. This course will introduce you to the fundamentals of marketing for arts and cultural programs. You will learn basic marketing concepts, such as understanding the marketing mix, utilizing environmental analysis, developing positioning statements and branding an organization to help you formulate effective marketing strategies. Emphasis will be placed on understanding audiences and building participation in your programs and services.

Assignments will culminate in the development of a marketing plan for your own nonprofit or a case study organization of your choosing. This course is designed for individuals with all levels of marketing experience in arts organizations and nonprofit agencies. If interested in taking a course a la carte, contact AES about waiving the prerequisite. View sample syllabus here.

Catalog #
ARTS-EXT 502 Online Class Details
ARTS-EXT 502 On Campus Class Details
LLAMS 13 Online Non-Credit Course Class Details

Creative Economy

The Creative Economy has proven itself to be a powerful force where the arts are increasingly recognized as a valued community resource with the potential to stimulate economic growth and build social capital. It is important to understand the possibilities as well as the pitfalls. This class will demystify the term, uncover why the creative economy is a major force in stimulating communities across the country, and explore how each is unique. You will examine the key assets in your community; determine its creative and culture strengths and potential; discuss the important role in establishing and building lasting partnerships with artists, business leaders and government officials; strategize on how to attract investment and diversify an economy; learn to build social capital, and much more. Course participants will leave with a Creative Economy plan unique to your community.

All course work is applied to a community, not a single organization. This course requires the purchase of one book in addition to the Fundamentals text. If interested in taking a course a la carte, contact AES about waiving the prerequisite. View sample syllabus here.

Catalog #
ARTS-EXT 508 Online Class Details
LLAMS 18 Online Non-Credit Course Class Details

Cultural Policy and Advocacy

Cultural policy is the aggregate of what governments do, or fail to do, to encourage the arts and humanities to apply creative/cultural solutions in the arts and other civic sectors. Cultural policies of governments in the United States have evolved from being centered on artists, arts organizations, and arts audiences, to more widely apply the arts and humanities into civic affairs. With a backdrop of progressively diminishing funding for the arts and a move toward embedding the arts in social change, community engagement, and projects from the Creative Economy to Creative Placemaking, it is policy that determines focus - and advocacy can push policy. 

Changes in political climate and value-driven ideologies have spurred this shifting of the lens through which governments view the arts. In this course, students will learn the basic principles behind public policy, historical and current development of cultural policies, the gatekeepers who enforce cultural policies, and how they can deftly position themselves through advocacy to address intended and unintended political forces.  If interested in taking a course a la carte, contact AES about waiving the prerequisite. View sample syllabus here.

 

Catalog #
LLAMS 23 Online Non-Credit Course Class Details
ARTS-EXT390B Online Class Details

Foundations in Arts Entrepreneurship

This course is designed as a primer in arts entrepreneurship and explore creating your own artist-based business. Students will examine the breadth of professional opportunities and explore strategies for pursuing them. Students will construct a personal mission statement, build an individualized portfolio of materials appropriate for professional development purposes, and begin a journal to formulate, collect, and grow creative venture ideas. Topics will include creative visioning, an introduction to the for-profit and non-profit economies, budgeting and relevant arts policy. Note: *This course does not count towards the online Core Certificate in Arts Management. It does count towards the Campus and online Professional Certificates. If interested in taking a course a la carte, contact AES about waiving the prerequisite.  View sample syllabus here.

Catalog #
ARTS-EXT 391A Online Class Details
ARTS-EXT 391A On Campus Class Details
LLAMS 21 Online Non-Credit Course Class Details

Grantwriting for the Arts

Grantwriting is one of many tools in fundraising and is a necessary skill for arts managers and artists who seek to support their work with grants.  This course will teach the nuts and bolts of grantsmanship, including introducing the vocabulary and philosophy of grantwriting, the hallmarks of a well-written proposal, and the basics of grant searching. 

The class will use a Common Grant application as its organizing principle, selected because it is comprehensive and reflects a growing trend in grantmaking.  Students will learn the essential skills of grantwriting, how to describe a cultural program’s mission, goals and program to grantmakers within space limits, writing in teams, critiquing a grant, and planning a budget. Students will conclude the course by writing a comprehensive and ready-to-submit grant for their nonprofit or a case study organization. If interested in taking a course a la carte, contact AES about waiving the prerequisite. View sample syllabus here.

Catalog #
ARTS-EXT 390M On Campus Class Details

Strategic Planning

Strategic plans are essential to the long-term health of nonprofit organizations, allowing board members and staff to agree on a common direction for the organization to help guide future activity. This course will introduce you to the principles and methods of strategic planning for nonprofit organizations, and will introduce you to various types of plans and planning terms. You will learn a system for strategic planning, will critique existing plans and will design a planning process for your own nonprofit or a case study organization of your choosing. Suitable for beginning or advanced non-profit managers. If interested in taking a course a la carte, contact AES about waiving the prerequisite. View sample syllabus here.

Catalog #
ARTS-EXT 505 Online Class Details
LLAMS 10 Online Non-Credit Course Class Details