Tuesday, April 28, 2009 - Wednesday, April 29, 2009 Holiday Inn Capitol Plaza, Sacramento, CA
DAY ONE: TUESDAY, APRIL 28, 2009
8:30 Registration and Continental Breakfast (John Q Ballroom)
9:00 Opening Session, John Q Ballroom
11:45 “What Those in the Know Need to Know” Patty Milich, Public Awareness Coordinator, California Arts Council
12:00 Lunch Break John Q. Ballroom
1:00 Peer-Led Sessions, John Q. Ballroom and nearby breakout rooms
3:00 California Arts Council Briefing John Q Ballroom
Marilyn Nielson, Deputy Director, California Arts Council (Arts Council’s stimulus related work)
3:30 Facilitated Resource Sharing John Q Ballroom
A facilitated session on issues identified by the participants earlier in the day.
4:45 Final Announcements / 5:00 Free Time
6:30 Dinner Break, John Q Ballroom
Interactive Theatre Experience, (following dinner) John Q Ballroom
DAY TWO: WEDNESDAY, APRIL 29, 2009 Convene El Dorado/Diablo Ballrooms
8:30 Breakfast Buffet
9:00 The Economy: National Trends and Local Impact
10:30 Refreshment Break
10:45 Instructional Sessions
Name of Session/Description Instructor Location
E-Marketing for Beginners
Marketing is the most important tool to build awareness of your programs and services and can help you to reach new audiences and cultivate loyalty in those you already serve. This workshop will introduce you to the fundamentals of marketing for arts and cultural programs with an emphasis on e-marketing tools and trends that you can use in your local arts agency and with your constituents.
Maren Brown, Arts Extension Service
From Managing Change to Leading Change: Executive Director's Leadership Roundtable
The current economic and funding landscape has impacted nonprofit arts organizations in such a way that the question of how to manage change is no longer enough. The question has now become, “How do we lead adaptive change”? This session is for Executive Directors who are either responding to the shifting environment around them or initiating a change process within their organization. The session will provide practical approaches for leaders who are seeking to minimize risk and heighten results in achieving positive, sustainable change. Participants will learn the stages of the change cycle and the principles of adaptive leadership in order to apply it to their own organizational goals and challenges. This session will be highly interactive and will provide a space for EDs to share questions and concerns, as well as strategies and successes. (Limited to Executive Directors only) Michelle Gislason, CompassPoint
CA Cultural Data Project
California joins a path-breaking group of States in implementing the Cultural Data Project. In addition to it’s functionality in applying for grants, the Cultural Data Project provides your organization with powerful tools and information to assist in your day-to-day operations and community education efforts. This session will walk you through some of those tools and demonstrate how to put your data to work.
Lauren Hooten, Cultural Data Project
LAA Boot Camp
New to the local arts agency field, or trying to re-invent? This session will outline the history of local arts support, provide an extensive overview of the current research, programmatic activity and financing of local arts agencies and other arts support groups, and provide time for brainstorming on practical steps to build local support for arts activity. Mary Margaret Schoenfeld, Americans for the Arts
12:45 Lunch Break
1:30 Peer Led Break Out Sessions
(repeat of Tuesday—see above for session leaders, topics and locations)
3:30 Concluding Session: report out on lessons learned, new action steps / 4:00 Final Remarks
Americans for the Arts is the nation's leading nonprofit organization for advancing the arts in America. With 45 years of service, we are dedicated to representing and serving local communities and creating opportunities for every American to participate in and appreciate all forms of the arts. Visit www.AmericansForTheArts.org for more information.
The Arts Extension Service is a national arts service organization based at the University of Massachusetts Amherst. We “develop the arts in communities and community through the arts with professional education for arts managers, artists and civic leaders.” For 35 years, our capacity building workshops, degree and certificate programs, publications and research have supported generations of our nation’s community arts leaders. Visit www.artsextensionservice.org for more information.
Thanks to all conference participants for a truly wonderful event!
Another reason to join us this Winter! AES' Summer Institute will not be held this year, as we work to integrate it with our Arts Management Online program. Don't miss out on this great opportunity!
Where better to “Take Five” to learn about arts management and reflect on your agency’s future than by the ocean in March?! This year, AES teams up with some incredible partners—Americans for the Arts; Arts Council of Stuart and Martin County; Broward County Cultural Division; Florida Keys Council of the Arts;Miami-Dade County Department of Cultural Affairs; National Endowment for the Arts; Palm Beach County Cultural Council; South Florida Cultural Consortium and the State of Florida, Department of State, Division of Cultural Affairs—to deliver an conference that will fill you with new insights and ideas.
The four tracks offer different insights and tools and one of them—or a little from each of them—may be just right for you. This year highlights emerging leaders in the arts. Emerging leaders, keep your eyes open for scholarship opportunities and sessions that are right for you.
New to arts management? Need a refresher? Want the formal vocabulary for what you’ve learned by doing? The workshops, and their content, are:
You’ve been on the job or on the board – for a while. But funders’ vocabularies are changing, laws are evolving, audiences are changing, and you need to keep up! To help, we offer:
If we can’t work well with other people, then our organizations simply can’t be their best. Time is wasted, and maybe worse, people – our most precious resource – are wasted too. So, we’ll address:
Let’s face it. If you don’t know what “creative economy” means at an arts administration gathering today, you’re in trouble. What are some of these topics that you need to be conversant about?
Each day will include food for thought, with big ideas.