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UWW Arts Administration Concentration Degree

Frequently asked questions:

How do I register for UWW Degree with a Focus in Arts Management Online?

Please go to the UWW website for more information on registering for the Online UWW Degree with a Focus in Arts Management.

How do I register for Arts Management Online?

Registration is easy! Enrollment opens about 2 months before the start of each class. Click here to register online today! .

When is each course offered?





FALL 2014


Introduction to Arts Management


(6-week intensive course)

Strategic Planning

Yes No No

Board Development

No No No

Arts Fundraising

Yes No No

Arts Marketing

No Yes


Financial Management

No No Yes

Arts Programming

No No Yes

Program Evaluation

No No Yes

Arts Education and Policy

No Yes No

Creative Economy

No No No

Greening Your Nonprofit Arts Organization

No No Yes

Grantwriting for the Arts

No No Yes
Foundations in Arts Entrepreneurship
Yes Yes
(6-week intensive course)


What is the tuition per class?

Each credit course in the Arts Management Online program costs $1314 ($438/credit), plus a $45 registration fee.

Students only need to purchase one text, Fundamentals of Arts Management, 5th edition for all of the Arts Management Online classes offered by the Arts Extension Service (AES). Call 413-545-5537 to purchase this text, available for $65 plus shipping/handling, over the phone, or visit The UMass Extension Bookstore Website. (Note: Creative Economy does require an additional text.)

When do classes start?

Arts Management Online classes are offered during the spring, summer and fall semesters, according to the following schedule:

  • Spring Semester: Classes start late-January/early February and end late April/mid-May and registration opens in mid-November.
  • Summer Semester: Classes start in late May/early June and end in August and registration opens in April.
  • Fall Semester: Classes start in early September and end in mid December and registration opens end of July

Can I get a Certificate of Arts Management and the degree?

Certainly! There is no additional cost for either of our certificates. Earn a Core Certificate in Arts Management by successfully completing four online courses. Earn a Professional Certificate in Arts Management by successfully completing eight online courses. "Success" is defined as completing all assignments well and participating meaningfully in class discussions. Note: You cannot take these classes for NON-Credit and have them count as CREDIT for the degree, but we WILL award the Certificate.

Can I get a waiver for the Intro course?

We created the Intro course in response to the very real need to provide a deeper background for our Arts Management students.  Lingo, jargon, the unique landscape of arts funding, make this course invaluable for those who come to class without a minimum of three years in an arts management leadership position in a nonprofit arts institution or a State, Regional or National arts agency.

Why can't I take the Non-credit classes and have them count toward the degree?

You will need a certain number of upper level courses within the major to meet the degree requirements. Non-credit classes are graded Pass/Fail only and do not get added to transcripts.

Is this a REAL degree?

Yes! The UWW degree is offered through the University of Massachusetss which is an accredited institution. In addition, our arts administration degree program is a full member of the Association for Arts Administration Educators.

Is Financial Aid available?

Yes! UWW students are eligible for financial aid if they meet the same requirements applied to all UMass Amherst students. Over 50% of UMass Amherst students receive a financial aid award. Many who believe their higher income would make them ineligible find that they are eligible for cost-effective loans when they apply for aid. 
For more information, contact the University Without Walls at (413) 545-1378 or

Do I have to pay for my class in full when I register?

The University Without Walls has recently changed their policy. For credit classes you now have the option of being billed through the Bursar's Office. For more information click here. For non-credit classes you must pay at the time of registration.

Are the classes entirely online?

Yes, courses are entirely online. We have participants from all over the world, and thus this feature is both necessary and our desirable. Students find that the convenience of accessing a course when they are ready is one of many reasons that online classes are becoming so widely sought

How many classes can I take at once?

Due to the volume of coursework required, we do not allow students to take more than 2 courses per semester. Therefore, it is possible to complete four courses for a Core Certificate in two semesters, and a Professional Certificate in four.

Are there prerequisites for the courses?

The major prerequisite for the course is that you must identify a case study to work with. Here is some information about case studies that will work for this purpose:

Case Studies:
Our classes are practical courses that enable you to learn the principals of nonprofit management and apply these principles to a case study organization. The class will culminate in the preparation of a final project that offers specific strategies for enacting concepts learned in the course.

A Note About Confidentiality: None of your assignments require you to identify your case study, which you can keep entirely confidential (assigning a fictitious name), should the organization be concerned about revealing its operations.

  • Option #1: Choose Your Own Organization (highly recommended): If you are currently working in an arts or culture organization, you will get the most out of this class if you use your own institution as your case study organization. If you are not currently responsible for the subject matter covered in this course within your organization, ask the people in these roles if they would work with you on the assignments.
  • Option #2: Choose Another Non-Profit Organization with Which You Are Familiar: You may obtain similar results by working closely with a nonprofit organization of which you are not a member. For instance, if you volunteer for a nonprofit agency, we recommend you use that organization as your case study organization, even if this organization is not solely focused on the arts. We have had many students who work at non-arts agencies that apply the learning to their unique environments.
  • Option #3: Contact an Area Arts Agency or Non-Profit: If you are a full-time student or not associated with an organization, then you must find one that you can observe. If you have a friend who runs a social service organization that may be a better case study than an arts council whose leaders are not interested in your learning. This is the least preferred route, since it is often difficult to arrange access to a non-profit agency's information on such short notice.
  • Option #4: Request a Case Study Match from the Arts Extension Service office. We have a list of nonprofit arts organizations willing to serve as a Case Study in exchange for your completed final project or plan. Students will sign a Letter of Agreement, promising to complete the course and keep the Case Study's information confidential.

Other Prerequisites: 
You will also have to have and know how to use Microsoft Word (or comparable word processing program) and Adobe Acrobat (Reader). Financial Management also requires familiarity with Excel. Students must also be prepared to actively work within a group process, since activities in some courses may include a group project.


Why do I need a case study?

Our program is designed to be a hands-on practical learning experience. To that end, a case study arts nonprofit organization must be identified, preferably before you begin your course work, although your instructor may be able to advise you. For example, if you were to take Arts Marketing, throughout the 12 weeks of the course, you will formulate a marketing plan for your case study, piece by piece.

How do I find a case study?

If you are not employed by a nonprofit, and do not currently volunteer for one, please email the Arts Extension Service for advice. In the Spring of 2009 we launched a Case Study match, utilizing a list of organizations we have compiled. You may also contact your state or local cultural council or local library for advice on an organization.

I work for a for-profit arts institution, can I use it as my case study?

Yes, you may use a for-profit arts institution as your case study.  However, for select courses, such as Financial Management and Arts Fundraising, you may need to work with a separate nonprofit institution in order to complete certain assignments.  If you have any questions please call us at 413-545-2360.

What order should I take the courses in?

Introduction to Arts Management is a prerequisite to each of courses.  You may take it prior to or concurrently with any other course.

We are aware that each of you come to the class with different backgrounds and desires.  You may take the courses in any order you'd like to fulfill your certificate requirements and obtain the skills that you most need to do your job, find a job, or grow your nonprofit.  See the schedule of classes at the top of the page for course offerings by semester.

How will my work be evaluated?

Students will be evaluated on level of participation, completing assigned work, and participating in threaded discussions. Online courses have clear due dates and time requirements, just like in a real classroom.

Do I have to log on at any specific time?

No, this is why online courses are becoming so sought after. You set your work schedule, as long as you meet the above requirements. Due to the diversity of our student body, we do not require students to log on at a particular time, although some of our instructors do hold "office hours" where a student can log on and post messages to their instructor for an immediate reply.

Can I get graduate credits?

Yes.  Our classes are 500 level, Grad elective-level.  If you are enrolled in a graduate program, and would like to have these credits count in another program please discuss it with your faculty sponsor or advisor.  We ARE currently working to create our own Graduate Program, stay tuned and contact the office for details. 

Are there any other fees I will need to pay?

Beyond the course fee of 350/credit, there is a textbook required for all of our courses. The title is "Fundamentals of Arts Management" and the text is available for purchase from the UMASS Extension Bookstore for $65.00 with a $5.00 shipping and handling charge. There is no additional charge for certification. NOTE: Our Bookstore will not ship international orders. To order a book to be shipped overseas, please email us at:

How does the Online class work?

Using a web browser, you will log on to the internet and navigate to the UMASS Online site. You will log in to the site using a user name and password provided to you at the start of class. Each week, in the assigned folders online, the instructor will post a new lecture (the instructor will inform you at the beginning of the course what day of the week this will take place). The instructor may note additional readings or websites that are part of homework. An assignment incorporating aspects discussed in the lecture will be posted at this time as well. Students will have the next week to complete the assignment and post it in the section of the course allocated for assignment postings. Additionally, students are required to visit and participate in the threaded discussion section of the course, where students can communicate to each other and to the instructor to discuss topics relevant to the lecture, or their homework. As assignments are completed, the instructor will review and provide feedback. The instructor will also track course participation from week to week. At the end of the course, you will receive a pass/fail notification unless you have made arrangements for credit.

How do I talk to my instructor?

Some instructors hold office hours, during which you can log onto the site and talk to your instructor "live". Instructors are also available via email and phone.

How much time does homework and participation generally take per week?

Past students have reported that they spend between 5-6 hours per week per course completing assignments, but this varies greatly depending on their familiarity and ease of access to their case study organization. Many students will log on to the site once, download the lectures and postings, and work offline, logging on again to post assignments and discussion points within the threaded discussions. Actual time spent online can be minimized in this way.

What if I'm going on vacation during the 12 weeks/What if I get behind?

Because of the flexibility of our online platform, it is possible for students to work ahead if needed to accommodate a planned absence. Please notify your instructor as soon as you begin the course of your impending time off, and they will work with you to keep you up to speed. If you should get behind, please contact your instructor right away to work out a plan to complete your work. Due to the cumulative nature of some of our coursework, getting behind can make it very difficult to successfully complete a course, and heading it off as soon as possible is the best way to avoid this.

What courses can I register for right now?

Available courses for registration can be found at listed under online courses (see us under Humanities and Fine Arts). If a course is closed, it is because it is filled to capacity, or we have cancelled it due to low enrollment or for another reason.

I have more questions, how do I get help?

Please refer to our contact page for phone numbers and email address where you can direct further questions.

223 Middlesex House, 111 County Circle, University of Massachusetts Amherst • Amherst, MA 01003
(413) 545-2360 • Fax: (413) 545-2361 • Email:

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