HM&FNART 500 Introduction to Arts Management Fall/Spring Register through SPIRE
Instructor: Dee Boyle-Clapp, MFA
Arts Managers perform the work that is required to bring the arts and cultural programs to audiences, organizing programs such as festivals and exhibits, performing arts events and film screenings. This course will introduce you to the “business of the arts,” providing you with an overview of the careers in arts management, the types of work that arts managers do, and the current issues and trends now affecting arts management professionals. This course is designed for individuals who are new to the field of arts management, are considering an arts management career, or are interested in arts management principles for the purposes of starting one’s own nonprofit. This course is a requirement for all UMass students joining the Arts Management program who have a minimum of three years in an arts management leadership position in a nonprofit arts institution or a State, Regional or National arts agency. Email our office for a sample syllabus.
Instructors: Dee Boyle-Clapp, M.F.A., M.N.M. & Caroline Gould
Internships are a vital way to build student’s resumes and their skills, yet few arts and culture students are prepared to make this transition from ‘work study to work’. This three-credit course prepares students for arts and culture internships by introducing them to careers in institutions such as arts organizations, museums and performance venues and teaching students work practices and behaviors required in a formal, on-the-job setting by creating a collaborative arts event. Students who successfully complete this course will become eligible to join a pool to be selected for on-campus internships the following semester. Open to all CHFA students except last semester seniors. This course will be blended; weekly face-to-face presentations and group projects plus online discussions, readings and assignments.
HM&FNART 391A Foundations in Arts Entrepreneurship Spring Register through SPIRE
Instructors: Todd Trebour, M.M.
This 3-credit course is designed as a primer in entrepreneurship for arts students and those in cognate fields. Students will examine the breadth of professional opportunities available in the Creative Economy and explore strategies for pursuing them. Based on these examinations, students will construct a personal mission statement, build an individualized portfolio of materials appropriate for professional development purposes, and begin a journal to formulate, collect, and grow creative venture ideas. Topics will include creative visioning, an introduction to the for-profit and non-profit economies, and relevant arts policy.
HM&FNART 501 Arts Fundraising Spring Register through SPIRE
Instructor: Dee Boyle-Clapp, M.F.A., M.N.M.
Recent statistics show that while most nonprofit arts organizations will earn half their income, the rest of the money it will take to sustain their operations must be raised from individual donors and grants. Other than earned income, the largest source of revenue for arts organizations continues to be individual donors at 35.5%. Now, more than ever, it is essential for arts managers to know how to develop and implement an effective fundraising program that draws its strength from a variety of sources, and focuses on building relationships as its foundation. This course will present the principles and methods of raising funds for nonprofit arts organizations from individuals, business, government agencies and foundations. Practical assignments will focus on identifying potential sources, positioning the organization for fundraising, and developing effective strategies for acquiring funds.
HM&FNART 502 Arts Marketing Spring Register through SPIRE
Instructor: Todd Trebour, M.M.
Marketing is the most important tool to build awareness of your programs and services, and—if properly planned—can help you to reach new audiences and cultivate loyalty in your current audiences. This course will introduce you to the fundamentals of marketing for arts and cultural programs. You will learn basic marketing concepts, such as understanding the marketing mix, utilizing environmental analysis, developing positioning statements and branding an organization to help you formulate effective marketing strategies. Emphasis will be placed on understanding audiences and building participation in your programs and services.
Instructor: To be announced
Quality arts programming is at the core of all arts and culture organizations, yet many arts managers struggle with how to present a program, once they have developed an idea. In this course, you will learn how to develop an arts programming philosophy and plan programs that connect the arts with audiences. The course will examine culturally specific and controversial programming, explore exemplary programs, and review technical and logistical support requirements.
Instructor: Eric Bachrach, M.M.
Designed especially for those who are intimidated by or unfamiliar with financial concepts, this course will introduce you to how to develop a budget, as well as how to read and interpret financial statements, such as income statements, cash flow statements and balance sheets. Through discussion and hands-on exercises, you will explore ways of developing and sustaining fiscal responsibility throughout an organization, including the understanding of roles and responsibilities of the board of directors, management and staff. Must have Excel.
HM&FNART 505 Strategic Planning Spring Register through SPIRE
Instructor: Craig Dreeszen, Ph.D.
Strategic plans are essential to the long-term health of nonprofit organizations, allowing board members and staff to agree on a common direction for the organization to help guide future activity. This course will introduce you to the principles and methods of strategic planning for nonprofit organizations, and will introduce you to various types of plans and planning terms. You will learn an eight-stage system for strategic planning and critique existing plans.
Instructor: Dee Boyle-Clapp, M.F.A., M.N.M.
The arts have always been on the forefront of change, and never has change been more required than today. Whether your organization needs to cut its facility costs, be first in line for donation dollars, wants to go green to fulfill its mission, serve as a community example, or do all of the above, this class is for you. We will determine which changes: are easy to institute, provide the greatest cost saving, really reduce one's carbon footprint, and involve and build credibility with audiences. From organizing a Green Team to evaluating the products used, creating an energy use survey to conducting a cost-benefit analysis, this class is very hands-on, and concludes with a final Green plan be tailored to the unique needs of an arts institution. See Dee’s bio for her greening credentials.