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Are you ready?  Are you ready to grow your art into a business? Have you been selling or exhibiting but want to move to the next level?  Are you looking to start a new nonprofit gallery, studio or arts organization, and want to set up effective financial records, fundraising plan, and board of directors from the beginning? 

For over thirty years the Arts Extension Service has provided artists and arts managers the tools they need to succeed.  To best meet the challenges of artists working today, we are taking our vast experience and are completely revising our courses and workshops!  Ask to join our Alert E-mail list so we can send you an announcement when these new courses open.  (We don’t sell or trade your information!)  In the meanwhile, we welcome you to join us for our online noncredit courses.

Special Presentations:

Our recent Artist in Business trainings in Springfield, Northampton and Quabbin and in Vermont were a success.  Thanks to the Community Foundation of Western MA for their support and awareness of how important the arts are as an economic driver for our region, as well as appreciating that art matters in the Pioneer Valley.  Thanks as well to the Vermont Arts Council for inviting us to work with your artists. 

Here are a few resources to support artists looking for information on computer systems and where to find jobs or work in the arts:

The following is a free CRM system to help you keep track of your art buying public, students, loans of work, etc.  See for one example. 

Additional resources to find jobs, support or exhibition opportunities: (the connected listserv)

Workshops for Artists

Artist groups, Cultural Councils, Higher Education organizations, and others:  Do you need workshops for your artists?  Select from our groundbreaking offerings, available in 1/2 day or Full day presentations and interactive, participatory exercises.  Contact us at for more information by calling 413-545-2360 or emailing us at

Artist-in-Business Trainings:

Artists Marketing

Marketing is the most important tool to build awareness of your work as an artist and can help you to reach new audiences and cultivate loyalty in those you already serve. This workshop will introduce you to the fundamentals of arts marketing.  You will begin by learning basic marketing concepts, such as the “4 Ps” of marketing (product, place, promotion, and price), how to better understand audiences and build participation in your programs and services. Includes an in-depth examination of new trends and best uses of social media.  Discussion will also include how to measure the success of your efforts using analytics tools.

Online Marketing

This highly-interactive session is designed for artists who are in the beginning stages of using the internet to conduct market research and promote themselves as artists. After an introduction to basic marketing concepts, you will learn what online marketing options are available, and then examine inexpensive ways to implement online marketing and social media strategies. Sessions will include opportunities for individual artists to work on their own online marketing challenges, strategize and network with other artists.

Business Planning for Artists

Making a business plan is an essential first step to running an artist business. This workshop will introduce you to the concepts that will enable you to run a successful business.  We start with a step-by-step process for developing a business plan by providing a clear and easy-to-use template that enables you to begin - and complete - the business-planning process.  Following the workshop, we will provide additional resources to help you at every step along the way.

Funding, Financing, Fellowships

Are you an artist who is searching for a way to support your creative work, but don’t know where to begin? This intensive workshop will introduce you to the multitude of funding opportunities for individual artists, with an emphasis on grants from foundations, local, state and federal agencies, artist residencies, and other opportunities. Learn about grant terminology, how grants are structured and the specific steps you can take to research and apply for support.

Artists in the Creative Landscape

What is the creative economy/creative placemaking and how can you participate? This workshop offers a step-by-step framework for developing and implementing a successful creative economy program in your community. Based on extensive research conducted by AES, this workshop offers participants an overview of likely challenges as well as best practices in the field that other artists have used successfully.

Legal Issues for Artists

Many artists are surprised to learn how much they are affected by legal matters on a regular basis: from gallery and artist contracts to publishing agreements and copyright law. Take this opportunity develop an awareness of the legal issues that affect your artistic creations.

Artist Finance Basics

Artists often struggle with maintaining their financial systems and handle basic bookkeeping tasks. This workshop will provide an overview of financial systems and software options, inventory tracking, and discuss how to set up a basic bookkeeping system. We will also cover pricing your work and how to determine a breakeven point for your artist business.


223 Middlesex House, 111 County Circle, University of Massachusetts Amherst • Amherst, MA 01003
(413) 545-2360 • Fax: (413) 545-2361 • Email:

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