The creativity artists cultivate is the same creativity  drawn upon as an arts entrepreneur. The Arts Extension Service offers a myriad of offerings, including a 12-week online or on-campus based Foundations in Arts Entrepreneurship course designed to move your artist- or arts-based business forward.

Through the Arts Entrepreneurship Initiative, we will offer our two-day Artist-in-Business training and other professional development trainings that provide professional and emerging artists with tools they need to build the artistic careers they want, bridging the gap between dream and reality.

Our trainings are available either as half-day, full-day, or two-day presentations and include interactive, participatory exercises.

To book a training, State or Local Arts Agency, Creative Economy or Creative Placemaking program staff, Artist Collectives and others are encouraged to call Dee Boyle-Clapp at 413-545-2360.

Current trainings include:

  • Artist-in-Business: a combination intensive 2-day training of Artists Marketing and Business Planning for Artists
  • Business Planning for Artists - Making a business plan is an essential first step to running an artist business. This workshop will introduce you to the concepts that will enable you to run a successful business.  We start with a step-by-step process for developing a business plan by providing a clear and easy-to-use template that enables you to begin - and complete - the business-planning process. Following the workshop, we will provide additional resources to help you at every step along the way.
  • Artists Marketing - Marketing is the most important tool to build awareness of your work as an artist and can help you to reach new audiences and cultivate loyalty in those you already serve. This workshop will introduce you to the fundamentals of arts marketing. You will begin by learning basic marketing concepts, such as the “4 Ps” of marketing (product, place, promotion, and price), how to better understand audiences and build participation in your programs and services. Includes an in-depth examination of new trends and best uses of social media. Discussion will also include how to measure the success of your efforts using analytics tools.

Additional Workshops include Funding, Financing, Fellowships; Legal Issues for Artists; Artist Finance Basics; Pricing; Crowdsourcing; Time Management and more.

The Arts Entrepreneurship Initiative is working to bring professional development trainings to the Pioneer Valley of Western Massachusetts in 2015. The Arts Extension Service is currently available to provide these trainings, and others, for State and Local Arts Agencies nationwide.