The University of Massachusetts Amherst
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Marketing Career Networking Night

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UMass students at a networking event. Text: 10 Days MCNN 2019

Marketing Career Networking Night is an annual networking event organized and hosted by the Isenberg Marketing Club. While it is hosted by IMC, you do not need to be a member of the club or even a marketing major to attend. MCNN has a more casual, cocktail party feel compared to most other networking events you may attend as a result of not requiring resumes. Instead, only business cards are allowed, and resumes are sent to all of the recruiters in attendance prior to the event in the form of a giant resume book. This takes a lot of the pressure off and allows for more natural conversation between students and recruiters during the event.

This year, MCNN was hosted on the 11th floor of the Campus Center, also known as the Marriott Center. Due to inclement weather in the days prior, many recruiters were unable to attend, so I was disappointed that I was unable to talk to some of the companies who I was most looking forward to speaking with. Overall, however, I think it was still a beneficial experience to attend, even though I don't think anything tangible will come of it. This was my first year attending, and I am really glad I did. I left feeling more informed about the marketing industry and my career options within it. I also had a better sense of what to expect for next year's event.

While most recruiters will be up front with underclassmen about primarily being interested in juniors and seniors, it is still great to know what to expect later on. It was also helpful for building networking skills and confidence, and to start getting my name out there to companies I might be interested in pursuing later on. I highly recommend to anyone interested in the marketing industry to check out both Isenberg Marketing Club and Marketing Career Networking Night during their time at UMass.



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Isenberg is Interactive!

Students in a class at the University of Massachusetts face lecturers in a modern brightly-lit space

When you picture what business school classes might be like on a college campus, you might picture a large lecture hall with a professor at the front droning on about corporate finance and maybe scribbling a few numbers on the board. What I love about UMass, and specifically the Isenberg School of Management, is that is certainly not the case! To help show you what I mean, here are some examples of some interactive and interesting assignments that I've had this semester: