The University of Massachusetts Amherst
University of Massachusetts Amherst

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Meet the Major: Fashion Marketing & Merchandising

Fashion Marketing student sitting on steps outside of UMass Campus Center on sunny September day.

Anneliese Vogt, a third year student here on campus, knew she always had an affinity for all things fashion. Never did she think, however, she’d be able to attend school for essentially every aspect of the field. To her surprise through UMass’s Bachelors Degree with Individual Concentration (BDIC) she has been able to do exactly that.

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